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Olivia Brookman

Co-Founder & Creative Director

Profile Overview



Name: Olivia Brookman
Company: Olli Ella
Position: Co-Founder & Creative Director
Location: Los Angeles Metropolitan Area

Professional Background



Olli Ella


Olivia Brookman is the Co-Founder and Creative Director of Olli Ella, a global lifestyle brand known for its modern, folk-inspired children’s products and home decor. Founded in 2010 alongside her sister Chloe Brookman, Olli Ella started as a nursing chair brand before expanding its product range to include bedding, textiles, storage, and other home decor items.

Key Milestones:
  • 2010: Launched in London, initially focusing on modern, eco-friendly nursing chairs.

  • 2011: Expanded product range and started manufacturing in Australia.

  • Presence: The company now operates in Australia, the United Kingdom, USA, and the Netherlands, with headquarters in Byron Bay. It caters to a global market with significant sales across multiple regions except South America.


Company Growth and Strategy


Olli Ella has experienced rapid growth, doubling in size annually since its inception. The company boasts a seven-figure annual revenue and employs 17 staff members. The brand prides itself on fair trade practices and sustainable production, predominantly sourcing from Vietnam. Their commitment to sustainability and ethical business practices has been a cornerstone of their growth strategy.

Market and Distribution


Olli Ella products are sold globally, with a strong presence in major retailers like Harrods early in their business development. The brand’s target market includes families, with a specific focus on children and home decor. They maintain a robust and loyal customer base, significantly engaged through social media platforms such as Instagram, which Olivia personally manages.

Vision and Future Focus


The company is keen on expanding its impact in the US market and enhancing its social and environmental contributions. Plans include further integrating their production practices within the communities where they manufacture, and prioritizing customer transparency regarding product origins.

Personal and Professional Interests


Olivia Brookman's role encompasses creative direction with an emphasis on drawing inspiration from global travel experiences. Her background includes significant exposure to diverse cultural aesthetics, which heavily influences the design and direction of Olli Ella's product lines. Olivia and Chloe continue to integrate their artistic passions into the brand, maintaining a hands-on approach in both creative processes and business operations.

Commitment to Community and Family


Olivia, along with her sister Chloe, balances her professional duties with a strong commitment to family life. The founders make a pointed effort to disconnect from work during family time despite their growing business demands. This work-life balance philosophy is central to their management style and company culture.



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This comprehensive profile provides an in-depth look at Olivia Brookman's professional background and the strategic elements driving Olli Ella's success. The focus areas are aligned to offer actionable insights relevant to stakeholder engagement and potential business opportunities.