Olivia Giletti
Vice President of Global Marketing
Professional Overview
Olivia Giletti is an accomplished marketing executive with over a decade of experience driving global brand strategy and digital transformation across the fashion and media industries. As the Vice President of Global Marketing at Thom Browne, Inc., she leads a team responsible for developing and executing innovative marketing campaigns that elevate the brand's international presence and engage diverse consumer audiences.
Experience Summary
Current Role
As the Vice President of Global Marketing at Thom Browne, Inc. since 2021, Olivia is responsible for overseeing the company's comprehensive marketing initiatives across all channels. She spearheads the development and implementation of strategic marketing plans that align with the brand's long-term growth objectives, leveraging her expertise in digital marketing, content creation, and campaign management to drive measurable results.
Career Progression
Prior to her current role, Olivia served as the Visual Director at Olivia Giletti Studio, where she provided creative direction and brand consulting services to clients in the fashion and luxury sectors. She also held positions as the Art Director, Digital and Brand at Barneys New York, as well as various roles in the photography and art departments at prestigious publications such as wmagazine and Interview Magazine. Olivia's diverse background and progressive career path have allowed her to develop a well-rounded skill set and a deep understanding of the evolving marketing landscape.
Academic Background
Olivia holds a Bachelor of Arts (B.A.) degree in Fine and Studio Arts from Kenyon College. She also completed the Radcliffe Publishing Course at Columbia University, further strengthening her expertise in the creative and publishing realms.
Areas of Expertise
- Global brand strategy and marketing
- Digital marketing and e-commerce
- Content creation and campaign management
- Visual branding and creative direction
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Olivia has been instrumental in driving the success of various high-profile marketing initiatives. At Barneys New York, she spearheaded the development of the brand's digital presence, overseeing the redesign of the company's website and the implementation of innovative social media strategies. Her work has been recognized for its creativity and effectiveness, earning her industry accolades and contributing to the growth and positioning of the brands she has represented.
Conclusion
Olivia Giletti's proven track record of strategic marketing leadership, coupled with her exceptional creative and analytical abilities, make her a valuable asset to Thom Browne, Inc. as the company continues to expand its global footprint and engage its target consumer base. Her passion for innovation and her commitment to delivering impactful, measurable results position her as a dynamic and versatile marketing professional who is poised to drive continued success in her role.