Professional Overview
Olivier Brassard serves as the CEO and Co-Founder of Tooly, a Montreal-based company established in August 2018. Tooly specializes in a questionnaire-based diagnostic system designed to recommend optimal CRM software solutions for businesses by analyzing comprehensive client data. Olivier leverages his expertise in data analysis, entrepreneurship, and software integration to drive Tooly’s innovative approach to digital transformation and CRM optimization.
Company Context
Tooly operates within the digital transformation and software integration sector, emphasizing agile methodologies tailored to client needs and speed of implementation. The company is recognized within the Montreal tech ecosystem, including notable acknowledgment from the Association québécoise des technologies (AQT), where Tooly is highlighted as a promising young company and laureate in 2023. Under Olivier’s leadership, Tooly continues to expand its footprint in the CRM and software recommendation landscape, aligning product development with evolving market demands.
Career Experience
- Tooly (2018–Present): As CEO and Co-Founder, Olivier is responsible for strategic leadership, product vision, and business development. His work centers on leveraging data-driven insights to guide CRM software selection, enhancing business decision-making processes for clients.
- Centech Montréal (2019–2022): Olivier participated in acceleration and propulsion programs supporting startup growth phases, gaining experience in scaling operations and refining go-to-market strategies.
- EnviroPub Média (Co-Founder, 2016–2018): Led business development, communications, marketing, sales, and community management for a company that enabled electric vehicle owners to monetize advertising space on their cars, demonstrating early entrepreneurial and marketing acumen.
- Investors Group (2015–2016): Functioned as a Financial Security Advisor and Mutual Fund Representative, expanding financial advisory and client relationship skills.
- Industrial Alliance (2015): Completed an internship in life and health insurance, broadening knowledge in financial products and risk management.
- Entrepreneur Franchisee (2013): Managed operational and marketing functions at Qualité Étudiants and Vitres.net, including recruitment, sales, production, logistics, and customer relations, highlighting robust operational leadership capabilities.
Education
- HEC Montréal (2017–Present): Pursuing a Certificate in Marketing Management focused on Administration and General Business Management, equipping Olivier with advanced marketing and managerial competencies.
- McGill University (2015): Completed university credit in Civic Engagement, emphasizing community involvement and social responsibility.
- Cégep de Lanaudière (2012–2014): Program focusing on Social Sciences and Business Administration foundational knowledge (degree unspecified).
- École secondaire Paul-Arseneau (2011): Diploma of Secondary Studies with a concentration in Arts Dramatics/Theater.
Skills and Languages
- Languages: Native or bilingual proficiency in French and professional working proficiency in English.
- Core Competencies: Entrepreneurship, programming, software development, data analysis, business administration, marketing strategy, community engagement, and financial services.
Recognition and Awards
- Ordre de la Licorne (2019): Awarded by Centech for companies with high growth potential during its acceleration program.
- Club du Président (2013): Recognition for achieving over $70,000 in revenue while leading a student enterprise.
- Performance Mentions and Peer Recognition: Acknowledged consistently for sales targets and leadership qualities.
Professional Involvement and Volunteerism
- Strong involvement in entrepreneurial and social initiatives, including participation in startup cohorts like NextAI (artificial intelligence accelerator program since 2020).
- Former marketing leadership roles and governance experience, e.g., Vice-President Marketing at AEPC HEC Montréal and young member of a community employment board.
- Long-term volunteer work specializing in electric vehicle promotion and support for sustainability-focused organizations in Quebec.
Online Presence and Influence
- Olivier’s LinkedIn profile indicates a professional network exceeding 500 connections and over 8,700 followers, demonstrating influence within entrepreneurial and tech communities.
- Actively publishes and contributes content related to entrepreneurship, technology, and financial advising.
The profile of Olivier Brassard highlights a technically astute and entrepreneurial leader with solid experience in software-based business innovation, data analytics for CRM systems, and startup growth strategies. Tooly’s focus on agile digital transformation alongside Olivier’s marketing and operational expertise positions the company well for continued advancement in the CRM recommendation market. His multi-disciplinary background spanning finance, marketing, and technology suggests the ability to engage effectively across diverse business functions and stakeholder groups.
