Olyvia Schmidt

Vice President Portfolio Management / Marketing, Los Angeles, California, United States

Professional Overview

Olyvia Schmidt is an accomplished marketing and portfolio management executive with a proven track record of driving strategic growth and innovation across the consumer packaged goods (CPG) industry. As the Vice President of Portfolio Management and Marketing at Zevia, she oversees the development and execution of data-driven marketing strategies, product portfolio optimization, and brand positioning to expand the company's market share and enhance its competitive advantage.

Experience Summary

Current Role

As the Vice President of Portfolio Management and Marketing at Zevia, Olyvia is responsible for leading the company's marketing efforts, optimizing its product portfolio, and aligning strategic initiatives to drive business growth. She oversees a team of marketing professionals and works closely with cross-functional partners to identify and capitalize on emerging market trends, develop impactful marketing campaigns, and enhance brand visibility and customer engagement.

Under Olyvia's leadership, Zevia has strengthened its position as a leading provider of better-for-you beverage options, expanding its product offerings and reaching new consumer segments. Her data-driven approach to portfolio management and marketing has enabled the company to make informed decisions, optimize resource allocation, and deliver measurable results.

Career Progression

Prior to her current role, Olyvia held progressive marketing leadership positions at Zevia, serving as the Vice President of Marketing and the Senior Director of Marketing. Before joining Zevia, she gained valuable experience in the CPG industry, serving as the Director of Global Marketing at Wham-O and the Brand Manager at Farmer John - Clougherty Packing, LLC. Additionally, she held a Senior Brand Category Manager role at Mondelēz International and started her career as a Forensic Accountant at KPMG.

Olyvia's diverse background and extensive industry expertise have enabled her to drive strategic initiatives, lead high-performing teams, and deliver consistent business results. Her ability to navigate complex environments, leverage data-driven insights, and collaborate cross-functionally has been instrumental in her career progression.

Academic Background

Olyvia holds a Bachelor's degree in Accounting from a prestigious institution, where she graduated with distinction. She has also taken on the role of Adjunct Professor at Chapman University's Argyros College of Business & Economics, sharing her knowledge and industry insights with the next generation of business leaders.

Areas of Expertise

• Portfolio management and optimization

• Omnichannel marketing strategy and execution

• Brand positioning and messaging

• Consumer insights and market trend analysis

• Cross-functional collaboration and team leadership

• Financial and data-driven decision making

Professional Impact

Under Olyvia's leadership, Zevia has achieved significant milestones, including launching innovative product lines, expanding its distribution channels, and strengthening its brand presence across key markets. Her ability to leverage data-driven insights, foster collaborative partnerships, and drive operational excellence has been instrumental in the company's continued growth and success.

Conclusion

Olyvia Schmidt is a versatile and strategic marketing and portfolio management executive with a proven track record of driving sustainable growth and innovation in the CPG industry. With her deep expertise, collaborative leadership style, and keen business acumen, she is poised to continue shaping the future of Zevia and making a meaningful impact on the industry.