Professional Overview
Omar Saheb is an accomplished marketing and e-commerce executive with over 15 years of experience driving growth and digital transformation across the MENA region. As the Vice President of Marketing & Online Sales and the Chief Marketing Officer (CMO) for Samsung Electronics MENA, he oversees the strategic direction and execution of the company's marketing and online sales initiatives.
Experience Summary
Current Role
In his current role, Omar is responsible for leading Samsung's marketing and e-commerce efforts across the MENA region. He develops and implements comprehensive marketing strategies to enhance brand awareness, drive online sales, and deliver exceptional customer experiences. Under his leadership, the company has seen a significant increase in online revenue and market share.
Career Progression
Prior to his current position, Omar held several senior marketing roles, including Regional Marketing Director at Samsung Electronics and Marketing Director at Kellogg Company. Throughout his career, he has demonstrated a strong ability to translate business objectives into effective marketing campaigns and digital initiatives. His expertise in brand management, digital marketing, and e-commerce has been instrumental in driving growth and organizational transformation.
Academic Background
Omar holds a Bachelor's degree in Computer Science from the University of Damascus, where he graduated with distinction. His academic background provides a strong foundation for his technical expertise and strategic decision-making.
Areas of Expertise
- Marketing strategy and execution
- Digital transformation and e-commerce
- Brand management and positioning
- Data-driven marketing and analytics
- Cross-functional leadership and team building
Professional Impact
Under Omar's leadership, Samsung's MENA region has experienced a significant increase in online sales, with a 35% year-over-year growth in e-commerce revenue. He has spearheaded the implementation of cutting-edge digital marketing initiatives, including personalized customer journeys and AI-powered product recommendations, which have strengthened the company's competitive edge.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Omar Saheb is a valued asset to Samsung Electronics MENA. As the company continues to navigate the evolving digital landscape, his expertise in marketing and e-commerce will be instrumental in driving sustainable growth and enhancing the brand's presence in the region.
