Professional Summary
Professional Overview
Online Manager with extensive experience driving the digital strategy and online operations for a leading luxury automotive dealership. Proven expertise in e-commerce, digital marketing, and leveraging data-driven insights to optimize the customer experience across web and mobile platforms.
Experience Summary
Current Role
As the Online Manager at Atlanta Luxury Motors since 2009, oversees all aspects of the company's online presence and digital initiatives. Responsible for developing and executing the comprehensive digital strategy, including website management, content creation, search engine optimization, social media marketing, and e-commerce optimization. Collaborates cross-functionally to enhance the online customer journey and maximize digital lead generation and sales.
Career Progression
Prior to joining Atlanta Luxury Motors, held various digital marketing and e-commerce roles within the retail and automotive industries, steadily advancing through progressive responsibilities. Leveraged strong analytical and technical skills to drive impactful digital transformations and deliver measurable business results.
Academic Background
Holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of Georgia. Continuously enhances professional skillset through industry-specific training and certifications.
Areas of Expertise
- Digital strategy and online operations management
- E-commerce optimization and performance tracking
- Search engine optimization and content marketing
- Social media marketing and community engagement
- Data analysis and campaign measurement
- Cross-functional collaboration and project management
Professional Impact
- Spearheaded the complete overhaul of the company's website, resulting in a 25% increase in online lead generation and a 15% boost in website conversions.
- Developed and implemented a comprehensive social media strategy, growing the brand's online following by 35% and driving a 20% increase in referral traffic.
- Utilized advanced analytics and A/B testing to continuously optimize the online customer experience, achieving a 12% improvement in user engagement and a 19% lift in average order value.
- Played a key role in the launch of the company's first e-commerce platform, which now accounts for 18% of total sales revenue.
Conclusion
As an experienced Online Manager, possess a unique blend of digital expertise and automotive industry knowledge. Committed to driving innovation, leveraging data-driven insights, and delivering exceptional online experiences that support the overall business objectives. Poised to continue making a meaningful impact in my current role and explore new opportunities to further develop my skills and contribute to the success of the organization.
