Professional Overview
Onur Tahtabacak is a seasoned sales professional currently serving as the Sales Director for the Middle East and North Africa (MENA) region at PinarArabia. His key expertise areas include sales strategy, team management, and industry analysis, with a focus on the FMCG sector.
Experience Summary
Current Role
As the Sales Director MENA at PinarArabia, Onur is responsible for developing and executing sales strategies, leading cross-functional teams, and driving business growth across the region. Since assuming this role in August 2020, he has been instrumental in navigating the company through challenging market conditions, leveraging his expertise to maintain and expand the customer base.
Career Progression
Onur's career progression is marked by notable roles at Unilever and Upfield. Prior to joining PinarArabia, he served as the Sales Director NAME at Upfield from 2018 to 2020. At Unilever, he held various positions, including Channel Category Development Manager, National Account Manager, Category Operations Manager, and Customer Executive, between 2006 and 2018. These roles have equipped him with a deep understanding of sales operations, category management, and customer relations.
Areas of Expertise
Onur's areas of expertise include:
- Sales strategy and execution
- Team management and leadership
- Industry analysis and market research
- Cross-functional collaboration
- Customer relationship management
Professional Impact
Throughout his career, Onur has been involved in numerous projects and initiatives aimed at driving sales growth, improving operational efficiency, and enhancing customer satisfaction. While specific metrics are not available, his progression to leadership roles and his current position as Sales Director MENA attest to his capabilities and the value he brings to his organization.
Conclusion
Onur Tahtabacak's professional trajectory is defined by his dedication to sales excellence, his ability to lead and manage high-performing teams, and his adaptability in dynamic market environments. Currently focused on expanding PinarArabia's presence in the MENA region, Onur offers a unique blend of strategic vision, operational expertise, and leadership acumen, making him a valuable asset in the FMCG sector.
