Oriol Guitart
Chief Marketing Officer | Chief Revenue Officer
Oriol Guitart is a seasoned marketing and revenue strategist with over 20 years of experience driving growth for organizations across diverse industries. As the Chief Marketing Officer and Chief Revenue Officer at RepScan, he spearheads the company's go-to-market strategies, leads high-performing teams, and delivers measurable results.
Professional Overview
Oriol's expertise spans business strategy, digital marketing, sales optimization, and innovation. He is a sought-after thought leader, sharing his insights as an In-Company Trainer at the Institut de Formació Contínua IL3 - Universitat de Barcelona (UB) and as a Lecturer at prestigious business schools like ESIC and ESADE.
Experience Summary
Current Role
As the Chief Marketing Officer and Chief Revenue Officer at RepScan, Oriol is responsible for developing and executing the company's comprehensive marketing and revenue strategies. He leads a talented team in driving brand awareness, generating qualified leads, and optimizing sales processes to unlock sustainable growth.
Prior to his current roles, Oriol held strategic positions at prominent organizations, including FC Barcelona, Vertbaudet, and RACC. He has a proven track record of driving digital transformation, implementing data-driven marketing initiatives, and delivering exceptional results.
Career Progression
Oriol's career journey has been marked by progressive leadership roles and a diverse portfolio of experience. He has served as the Director of the Digital Marketing Postdegree at the Institut de Formació Contínua IL3 - Universitat de Barcelona (UB), a Co-Founder and Board Member at BeMain Group, and an eCommerce and Online Marketing Manager at RACC.
Throughout his career, Oriol has demonstrated his ability to drive innovation, optimize business operations, and foster collaborative partnerships. His contributions have had a significant impact on the organizations he has served, helping them to achieve their strategic objectives and maintain a competitive edge in their respective markets.
Academic Background
Oriol holds a degree from a prestigious business school, where he has also served as a Guest Lecturer, sharing his expertise with the next generation of business leaders.
Areas of Expertise
- Strategic Marketing & Revenue Optimization
- Digital Transformation & Innovation
- Data-Driven Decision Making
- Talent Development & Team Leadership
- Business Consulting & Advisory Services
Professional Impact
Throughout his career, Oriol has been recognized for his ability to drive measurable results and his commitment to industry growth. He has played a pivotal role in the success of several organizations, contributing to their revenue expansion, market share gains, and brand recognition.
Conclusion
Oriol Guitart is a highly accomplished marketing and revenue strategist with a proven track record of success. His deep industry knowledge, innovative mindset, and collaborative leadership style make him a valuable asset to any organization seeking to accelerate growth and achieve sustained competitive advantage.
