Professional Overview
Osher Hoberman currently serves as the Chief Marketing Officer (CMO) at KIND Snacks, a subsidiary of Mars Inc., overseeing the North American operations since June 2023. With over two decades of experience within the marketing and finance sectors, Hoberman brings a wealth of knowledge and expertise to his role at KIND.
Career Trajectory
Hoberman's career began in finance, where he served as a Financial Analyst at Deutsche Bank (1997-1998) and a Senior Financial Analyst at JPMorgan Chase & Co. (1999-2002). Transitioning to Mars Inc., Hoberman held several key positions over a span of nearly two decades, including:
- Associate Brand Manager for M&M's
- Brand Manager for Skittles
- Marketing Director for Snickers
- Chief Marketing Officer for Snickers, Milky Way, and 3 Musketeers
- Vice President, Global Strategy, overseeing marketing, planning, and execution for major Mars brands.
During his tenure at Mars, Hoberman played an instrumental role in developing the iconic 2010 Snickers Super Bowl ad, "You're Not You When You're Hungry", which is considered one of the most enduring campaigns in the candy category.
Recent Achievements
In 2020, Hoberman was pivotal in Mars’ strategy, playing a significant role in the acquisition of KIND Snacks. Subsequently, he transitioned to KIND, where he leads the brand's portfolio strategy and its mission to promote a healthier and kinder world.
Education
Hoberman holds a Bachelor's Degree in Finance from Binghamton University (1997) and an MBA in Marketing/Marketing Management from UNC Kenan-Flagler Business School (2004).
Professional Impact at KIND
Since joining KIND, Hoberman has been focused on:
- Leading the brand's portfolio strategy.
- Expanding KIND's mission of "creating a kinder and healthier world".
- Revamping marketing strategies to align more closely with commercial opportunities.
In a recent initiative, Hoberman spearheaded a brand refresh aimed at reducing fragmentation and enhancing commercial opportunity. This indicates a strategic shift towards a more cohesive and impactful marketing approach.
Network and Connections
Osher Hoberman is well-connected within the professional community, boasting over 500+ connections on LinkedIn. This extensive network underscores his influence and the potential reach for collaborative ventures.
Company Overview: KIND Snacks
KIND Snacks, under the Mars Inc. umbrella, is a leading player in the healthy snacks segment, focused on providing nutritious and delicious options without compromise. The company has a strong culture centered around making an impact and promoting kindness, which aligns with Hoberman's strategic vision for the brand.
Key Takeaways
- Hoberman's extensive experience in both financial and marketing roles makes him a valuable asset to KIND and its broader mission.
- His strategic leadership has already ushered in significant changes at KIND, including a brand refresh and an enhanced marketing strategy.
- With a strong educational background and a proven track record in high-impact marketing campaigns, Hoberman's role at KIND is poised for continued growth and success.
This detailed profile of Osher Hoberman emphasizes his significant contributions to both Mars Inc. and KIND Snacks, highlighting his role in driving forward key marketing initiatives and strategic acquisitions. His professional journey reflects a blend of financial acumen and innovative marketing, making him a pivotal figure in the industry.
