Ouenda Baaissa

Senior Vice President, Corporate Finance, Information Technology, Business Intelligence
Los Angeles, CA, United States

Professional Overview

Ouenda Baaissa is an accomplished executive with extensive experience in corporate finance, information technology, and business intelligence. As the Senior Vice President at Guayakí Yerba Mate, she oversees a diverse portfolio encompassing corporate finance, IT, and data-driven business insights to drive strategic decision-making and operational excellence.

Experience Summary

Current Role

Senior Vice President, Corporate Finance, Information Technology, Business Intelligence
Guayakí Yerba Mate (2022-08-31 to Present)

• Providing strategic leadership and financial oversight for the organization's corporate finance, information technology, and business intelligence functions

• Driving the integration of financial data, operational systems, and business intelligence to enhance decision-making and operational efficiency

• Spearheading the implementation of cutting-edge technologies and data analytics solutions to support the company's growth and competitive positioning

Career Progression

Ouenda Baaissa has built an impressive career trajectory, steadily ascending through the ranks of finance and operations within the hospitality and consumer packaged goods industries.

Senior Vice President, Corporate Finance
Guayakí Yerba Mate (2022-09-01 to Present)

• Oversaw the overall corporate finance function, including financial planning, reporting, and strategic decision-making

Vice-President, Corporate Controller
Viceroy Hotel Group (2013-11-01 to 2022-10-01)

• Served as the principal financial officer, responsible for the company's accounting, financial reporting, and compliance

Assistant Vice President
Viceroy Hotel Group (2016-01-01 to 2016-06-01)

• Provided leadership and oversight in the transition of the company's financial systems and processes

Director of Corporate Accounting
Viceroy Hotel Group (2013-11-01 to 2016-01-01)

• Streamlined accounting operations and implemented advanced financial reporting capabilities

Academic Background

Ouenda Baaissa holds a graduate degree from the prestigious Harvard Business School, complementing her earlier studies at the University of Paris I: Panthéon-Sorbonne.

Areas of Expertise

• Corporate finance and strategic planning

• Information technology and business intelligence integration

• Financial reporting, compliance, and control systems

• Data-driven decision-making and operational optimization

• Hospitality and consumer packaged goods industry expertise

Professional Impact

Throughout her career, Ouenda Baaissa has demonstrated a track record of driving operational and financial improvements, leveraging her expertise in corporate finance, IT, and business intelligence. Her contributions have been instrumental in enhancing the performance and strategic positioning of the organizations she has served.

Conclusion

Ouenda Baaissa's diverse background, technical proficiency, and strategic leadership make her a valuable asset to Guayakí Yerba Mate. Her ability to synthesize financial data, operational insights, and technological capabilities positions her to play a pivotal role in the company's continued growth and success.