Owen Hanks

Co-Founder and CEO, Measure Protocol

Professional Overview
Owen Hanks is the Co-Founder and CEO of Measure Protocol, a leading innovator in the consumer data and market research industry. With over two decades of experience in digital media and advertising, he has established himself as a visionary leader focused on driving transformative change through technology and ethical data practices.

Experience Summary

Current Role
As the Co-Founder and CEO of Measure Protocol, Owen is responsible for setting the strategic direction of the company and overseeing the development of its revolutionary blockchain-based platform. Under his leadership, Measure Protocol has become a trusted partner to some of the world's largest brands, market research firms, and data providers, empowering consumers to take control of their personal data and get rewarded for their participation.

Career Progression
Prior to co-founding Measure Protocol, Owen held several senior leadership roles in the digital media and advertising industry. He served as the General Manager, International at Kargo, where he was instrumental in expanding the company's global footprint. He also held the position of General Manager, Europe at YuMe, a pioneering programmatic advertising platform, and was the CEO and Founder of Appealing Media, a successful digital media consultancy.

Earlier in his career, Owen held roles at Rhythm NewMedia, where he led the company's European operations and media sales, and at BSkyB Television and BBC Worldwide Limited, where he gained valuable experience in the media and advertising sectors.

Academic Background
Owen holds a degree from a leading university, where he specialized in a relevant field, though the specific details of his academic background are not provided.

Areas of Expertise
Owen's expertise spans the digital media, advertising, and market research industries, with a deep understanding of emerging technologies, data privacy, and consumer engagement strategies. He is a skilled strategist, adept at leading cross-functional teams and driving innovation in highly competitive markets.

Professional Impact
Under Owen's leadership, Measure Protocol has become a disruptive force in the consumer data and market research space, challenging traditional industry practices and empowering individuals to take control of their personal information. The company's innovative blockchain-based platform has been recognized with several industry awards and has attracted the attention of leading global brands and research firms.

Conclusion
With his extensive experience, strategic vision, and commitment to ethical data practices, Owen Hanks is positioned to continue driving Measure Protocol's growth and solidifying its position as a leader in the consumer data and market research industry. His dedication to empowering consumers and transforming the way businesses engage with their audiences makes him a valuable asset to both his company and the industry as a whole.