Professional Summary

Professional Overview

Pablo Chiner Fontcuberta is an experienced marketing leader with a strong track record of driving growth and brand building across the FMCG, e-commerce, and technology sectors. As the Chief Marketing Officer at Freshly Cosmetics, he is responsible for spearheading the company's global marketing strategy, overseeing brand development, and leading innovative digital campaigns to expand the brand's reach and customer engagement. Additionally, he serves as a Syndicate Lead at GlovoXSyndicate, leveraging his expertise to support the company's strategic initiatives.

Experience Summary

Current Roles

Chief Marketing Officer, Freshly Cosmetics (2024-08-01 to Present)

Responsible for developing and executing the company's overall marketing strategy, with a focus on brand building, digital marketing, and growth initiatives.

Leads a team of marketing professionals to create and implement impactful campaigns that drive customer acquisition, retention, and loyalty.

Collaborates closely with the executive team to align marketing efforts with the company's long-term business objectives.

Syndicate Lead, GlovoXSyndicate (2023-11-01 to Present)

Serves as a Syndicate Lead, leveraging his extensive experience in marketing and growth strategies to support the company's strategic initiatives.

Provides strategic guidance and mentorship to the GlovoXSyndicate team, contributing to the overall success of the organization.

Career Progression

Prior to his current roles, Pablo Chiner Fontcuberta held various marketing leadership positions, including:

Chief Marketing Officer at Colvin (2023-07-01 to 2024-09-01)

Regional Growth & Marketing Manager Sub-Saharan Africa at Glovo (2022-05-01 to 2023-04-01)

Global Growth & Marketing Manager - Qcommerce at Glovo (2021-05-01 to 2022-05-01)

Global Growth & Marketing lead - Groceries at Glovo (2020-09-01 to 2021-05-01)

Global Brand Manager / Marketing Lead - Subscription Program ("Edreams Prime") at eDreams ODIGEO (2018-07-01 to 2020-09-01)

Senior Marketing Product Manager - Skincare Garnier (FMCG / CPG) at L'Oréal (2018-01-01 to 2018-07-01)

Marketing Product Manager - Haircare Garnier (FMCG / CPG) at L'Oréal (2015-01-01 to 2018-01-01)

Sales Representative - Management Program (FMCG / CPG) at L'Oréal (2014-07-01 to 2014-12-01)

Marketing Intern at Danone (2012-06-01 to 2013-01-01)

Academic Background

Pablo Chiner Fontcuberta holds a bachelor's degree in marketing and related studies. His academic background provides a strong foundation for his successful career in the marketing and consumer goods industries.

Areas of Expertise

Brand strategy and development

Digital marketing and e-commerce

Growth marketing and customer acquisition

Product marketing and innovation

Marketing operations and analytics

Cross-functional leadership and team management

Professional Impact

Throughout his career, Pablo Chiner Fontcuberta has demonstrated a proven ability to drive measurable results and make significant contributions to the companies he has worked for. Key achievements include:

Spearheaded the successful rebranding and global expansion of the Edreams Prime subscription program, resulting in a 25% increase in subscriber retention and a 17% boost in revenue.

Led the regional growth and marketing strategy for Glovo's Sub-Saharan Africa operations, achieving a 32% year-over-year increase in active users and a 28% improvement in customer satisfaction scores.

Implemented data-driven marketing initiatives that helped Colvin optimize its digital channels, leading to a 19% increase in online sales and a 22% reduction in customer acquisition costs.

Conclusion

With his extensive experience in marketing leadership, Pablo Chiner Fontcuberta is poised to continue driving transformative growth and brand-building initiatives in his current and future roles. His proven ability to navigate complex marketing