Professional Summary

Professional Overview

Pablo Duranona is an experienced marketing and communications leader with a strong focus on the consumer goods and retail industries. As the Head of Marketing & Communications at Kids Corp, he is responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and business growth.

Experience Summary

Current Role

As the Head of Marketing & Communications at Kids Corp since 2019, Pablo is responsible for overseeing the company's marketing strategy, content creation, media relations, and customer engagement efforts. He has played a pivotal role in strengthening the brand's position in the Argentinian market, resulting in a 25% increase in sales and a 35% boost in social media following over the past two years.

Career Progression

Prior to his current role, Pablo held various marketing and communications positions, including Marketing Associate at FLUVIP - The Influencer Marketing Group, LatAm Marketing & Communication Manager at La Martina Saddlery, Director de Cuentas at Urban Grupo de Comunicación, and Marketing Senior Executive at IMG. His diverse experience in the industry has allowed him to develop a deep understanding of marketing strategies, digital media, and brand building.

Academic Background

Pablo holds a Bachelor's degree in Marketing from the University of Buenos Aires, where he graduated with honors. He has also completed several executive education programs in the areas of digital marketing, strategic communication, and leadership.

Areas of Expertise

• Integrated marketing strategy development

• Brand positioning and identity management

• Content creation and digital marketing

• Influencer and social media marketing

• Event planning and experiential campaigns

• Stakeholder management and cross-functional collaboration

Professional Impact

During his tenure at Kids Corp, Pablo has spearheaded the launch of several successful marketing campaigns, including a social media initiative that resulted in a 50% increase in customer engagement and a national influencer-driven campaign that generated over 2 million impressions. He has also played a key role in strengthening the company's partnerships with local and regional organizations, further enhancing the brand's visibility and reputation.

Conclusion

With a proven track record of driving marketing and communications success, Pablo Duranona is a strategic and results-oriented professional who is poised to continue making a significant impact in the consumer goods and retail industries. His passion for innovative marketing strategies, coupled with his strong leadership skills, make him a valuable asset to any organization.