Paige Abramowitz — Associate Director of Growth Marketing, ButcherBox
LinkedIn Profile: [Paige Abramowitz](http://www.linkedin.com/in/paigeabramowitz)
Company: ButcherBox
Title: Associate Director of Growth Marketing
Location: Boston, MA, United States
Professional Overview
Paige Abramowitz serves as the Associate Director of Growth Marketing at ButcherBox, a direct-to-consumer subscription service specializing in high-quality meats. In this capacity, Paige holds a strategic leadership role, overseeing growth-focused marketing initiatives that drive subscriber acquisition, retention, and overall brand expansion.
Tenure and Role Highlights
- Appointed Associate Director of Growth Marketing in late 2023; the appointment was publicly communicated in a LinkedIn post dated November 10, 2023.
- Shifted into a more strategic position within the marketing team, reflecting a trajectory of career advancement and increased responsibility at ButcherBox.
- Noted for collaborating closely with team members and providing mentorship, particularly acknowledging colleagues’ contributions and support during transitional periods such as team restructuring and layoffs.
Skills and Expertise
- Demonstrates expertise in email marketing, growth strategies, and content strategy, with a proven track record in scaling marketing efforts for consumer subscription businesses.
- Completed a 32-hour course in Visual Design, gaining proficiency in design discovery, color theory, typography, and UX/UI principles. This knowledge supports an integrated approach to marketing initiatives, combining data-driven strategies with compelling visual communication.
- Known for an analytical, results-driven orientation, and willingness to explore new approaches to generate and optimize marketing outcomes.
- Recognized by peers and supervisors for leadership strength, adaptability, and creative problem-solving abilities, as indicated by peer feedback on professional social media channels.
Influence and Network
- Well-regarded within ButcherBox’s internal and extended marketing team, as illustrated by numerous endorsements and congratulatory comments from colleagues including senior leadership and team members in product, graphic design, and marketing operations.
- Maintains a broad professional network in the direct-to-consumer food and grocery retail industry.
Organizational Context: ButcherBox
- ButcherBox is a leader in the subscription-based food delivery sector, focusing on sustainable sourcing and high-quality products.
- The marketing department, under the direction of Paige and supervised by key executives including the CMO, is central to the company’s acquisition and retention strategy, leveraging digital, email, and content channels to drive growth.
- Recent organizational changes (notably, layoffs in late 2023) highlight the company’s evolving landscape, indicating an environment where agile, strategic leadership in growth roles is particularly critical.
Additional Professional Insights
- As of 2024, Paige is deeply involved in shaping ButcherBox’s growth direction for the coming year, emphasizing strategic planning and cross-functional collaboration across marketing, creative, and product teams.
- Strong emphasis on maintaining and growing a high-performing marketing team, actively supporting peers through transitions and advocating for their professional advancement.
Notable Achievements and Development
- Successfully transitioned into a key growth leadership role at a pivotal moment for the company, reflecting both trust from senior management and effective performance in prior roles.
- Ongoing professional development via design and UX/UI courses enhances her capability to bridge the gap between marketing strategy and customer experience.
Contact Information
- Corporate Email: [@butcherbox.com] (exact address omitted in available data)
Paige Abramowitz’s profile reflects a highly strategic marketing leader with robust experience in driving growth initiatives at a prominent direct-to-consumer brand. Her combination of analytical expertise and design-driven thinking positions her as a key stakeholder for growth projects and potential collaborations within and outside the ButcherBox ecosystem.
