Paige Braithwaite

Regional Marketing Director

Professional Overview
Paige Braithwaite is an experienced marketing executive with a proven track record of driving growth and innovation in the cosmetics industry. As the Regional Marketing Director at Estee Lauder, she leverages her deep expertise in brand strategy, digital marketing, and customer engagement to deliver impactful results across multiple regions.

Experience Summary

Current Role
In her current role as Regional Marketing Director at Estee Lauder, Paige is responsible for overseeing the company's marketing initiatives in the Southeast and Mid-Atlantic regions. She leads a team of marketing professionals to develop and execute integrated campaigns that enhance brand awareness, drive sales, and deliver exceptional customer experiences. Under Paige's leadership, the regional marketing team has consistently exceeded revenue and customer engagement targets, contributing to the overall growth and success of the Estee Lauder brand.

Career Progression
Prior to her current role, Paige held marketing positions of increasing responsibility at leading cosmetics companies, including Clinique and MAC Cosmetics. She has a proven track record of developing and implementing successful marketing strategies that align with evolving consumer preferences and market trends. Throughout her career, Paige has demonstrated exceptional strategic thinking, project management skills, and the ability to collaborate effectively with cross-functional teams.

Academic Background
Paige holds a Bachelor of Science degree in Marketing from the University of Georgia, where she graduated with honors. She has also completed executive education programs in digital marketing and brand management, further enhancing her professional capabilities.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Digital marketing and e-commerce optimization

• Customer segmentation and targeted outreach

• Team leadership and performance management

Professional Impact
Under Paige's leadership, the regional marketing team has consistently exceeded sales targets and improved customer engagement metrics. She has spearheaded the implementation of innovative digital marketing initiatives, including the successful launch of a customer loyalty program and the optimization of the company's e-commerce platform. Paige's contributions have been recognized through numerous industry awards and her involvement in industry associations.

Conclusion
Paige Braithwaite is a driven and accomplished marketing professional who has demonstrated her ability to drive growth and innovation in the cosmetics industry. With her strong track record of success, strategic expertise, and collaborative leadership style, she is well-positioned to continue making a significant impact in her current role and beyond.