Paige Desai

Executive Director, International
New York, New York, United States

Professional Overview

Paige Desai is a seasoned marketing executive with extensive experience leading international growth initiatives for prestigious consumer brands. As the Executive Director of International at Bobbi Brown Cosmetics, she leverages her expertise in brand strategy, portfolio management, and cross-cultural consumer insights to drive global expansion and financial performance. Paige's industry focus spans the beauty, spirits, and consumer packaged goods sectors, where she has a track record of delivering impactful campaigns and innovative product launches.

Experience Summary

Current Role

As Executive Director of International at Bobbi Brown Cosmetics, Paige is responsible for spearheading the brand's global expansion strategy. In this role, she oversees the development and execution of targeted marketing initiatives across multiple international markets, consistently growing market share and brand equity. Paige has been integral to Bobbi Brown's successful launch in several new high-growth regions, resulting in a 23% increase in international revenue over the past two years.

Career Progression

Prior to her current position, Paige held various brand management and strategy roles within The Estée Lauder Companies, Horizon Media, and William Grant & Sons. She served as a Presidential Management Associate at The Estée Lauder Companies, where she gained valuable cross-functional experience in marketing, operations, and organizational development. As a Brand Manager for Hendrick's Gin, Paige drove a 15% increase in global sales through the implementation of a localized digital marketing campaign. Additionally, her work as a Brand Strategist at Horizon Media involved developing market-specific positioning and go-to-market strategies for leading consumer brands.

Academic Background

Paige holds an MBA in Brand Management from the University of Southern California, where she graduated with distinction. She also completed a marketing internship at The Wonderful Company, contributing to the successful launch of a new product line.

Areas of Expertise

• International market expansion and portfolio management

• Brand strategy and positioning

• Cross-cultural consumer insights and segmentation

• Integrated marketing campaign development and execution

• New product launch and commercialization

• Data-driven decision making and performance measurement

Professional Impact

Paige's strategic leadership and innovative mindset have been instrumental in driving Bobbi Brown Cosmetics' global growth. She has spearheaded the brand's successful entry into several high-potential markets, leveraging her deep understanding of evolving consumer preferences and market dynamics. Paige's collaborative approach and strong cross-functional acumen have enabled her to foster seamless integration between marketing, operations, and local teams, ensuring the consistent delivery of the Bobbi Brown brand experience worldwide.

Conclusion

Paige Desai is a results-driven marketing executive with a proven track record of driving international expansion and revenue growth for premier consumer brands. Her blend of strategic vision, data-driven decision making, and effective leadership make her a valuable asset in the beauty and consumer goods industries. Paige is poised to continue her trajectory of success, with a steadfast commitment to building the global presence and profitability of Bobbi Brown Cosmetics.