Paige Edmonds

Vice President, Global Brand Marketing | New York, New York

Professional Overview

Paige Edmonds is an accomplished marketing executive with over 15 years of experience driving global brand strategy and digital engagement initiatives for leading beauty and lifestyle brands. As the Vice President of Global Brand Marketing at Supergoop!, she is responsible for overseeing the company's worldwide marketing and communications efforts, with a focus on amplifying the brand's mission of making daily UV protection a non-negotiable part of every beauty routine.

Experience Summary

Current Role

As the Vice President of Global Brand Marketing at Supergoop!, Paige is spearheading the brand's international expansion and digital transformation. She is responsible for developing and executing integrated marketing campaigns that communicate the company's innovative product offerings and commitment to sun safety. Under her leadership, Supergoop! has experienced significant growth, with the brand expanding into new global markets and achieving record-breaking sales.

Career Progression

Prior to her current role, Paige served as the Assistant Vice President of Global Brand Marketing at Supergoop!, where she played a key role in shaping the brand's positioning and driving consumer engagement. Before joining Supergoop!, she held various senior marketing and communications positions at renowned beauty brands, including NEST New York, AMOREPACIFIC, and Fresh, where she was instrumental in developing and implementing successful global campaigns that elevated brand visibility and increased market share.

Academic Background

Paige holds a Bachelor of Arts degree in Communication and Public Relations from the University of Georgia, where she graduated with honors.

Areas of Expertise

• Global brand strategy and positioning

• Integrated marketing campaign development and execution

• Digital and social media engagement

• Influencer and partnership program management

• Consumer insights and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact

During her tenure at Supergoop!, Paige has been instrumental in driving the brand's rapid international expansion, with the company's products now available in over 30 countries worldwide. She has also spearheaded the development of innovative digital marketing initiatives, such as the brand's influential social media presence and influencer partnerships, which have significantly enhanced Supergoop!'s brand awareness and customer loyalty.

Conclusion

Paige Edmonds is a versatile and strategic marketing leader with a proven track record of driving growth and innovation for global beauty brands. Her deep understanding of the industry, coupled with her exceptional leadership and communication skills, make her a valuable asset to Supergoop! as the company continues to redefine the sun care category and inspire consumers to prioritize daily sun protection.