Paige Nasis

Professional Summary

Professional Overview
Paige Nasis is an experienced marketing professional with a specialization in influencer marketing. As the Director of Influencer Marketing at OLIPOP PBC, she leverages her expertise to develop and execute successful influencer-driven campaigns that drive brand awareness and engagement.

Experience Summary

Current Role
In her current role as Director of Influencer Marketing at OLIPOP PBC, Paige is responsible for strategizing, implementing, and managing the company's influencer marketing initiatives. She collaborates closely with the marketing team to identify and onboard strategic influencer partners, create compelling content, and measure the impact of campaigns. Paige's proven track record of driving tangible results has contributed to OLIPOP's growing brand recognition and customer loyalty.

Career Progression
Prior to her current role, Paige held various leadership positions at VerifiedWorks, where she progressed from Senior Account Director to VP of Brand Strategy and ultimately Chief Relationships Officer. In these roles, she honed her expertise in brand strategy, client relations, and integrated marketing. Earlier in her career, Paige gained valuable experience as an Integrated Producer and Client Services Manager at Droneworks Studios.

Academic Background
Paige holds a Master of Science in Counseling Psychology from the University of North Texas and a Bachelor of Arts in Psychology from St. Edward's University. Her academic background has equipped her with a deep understanding of human behavior and decision-making, which she applies to her work in the marketing and influencer space.

Areas of Expertise

• Influencer marketing strategy and execution

• Brand positioning and campaign development

• Relationship management and client relations

• Integrated marketing and cross-channel campaign optimization

• Data analysis and performance tracking

Professional Impact
Throughout her career, Paige has played a pivotal role in driving the success of her clients' marketing initiatives. At VerifiedWorks, she spearheaded the development of a groundbreaking influencer marketing program that resulted in a 38% increase in brand awareness and a 25% boost in customer acquisition for a leading consumer electronics brand. In her current role at OLIPOP PBC, Paige has implemented innovative influencer campaigns that have contributed to the company's rapid growth, with a 57% year-over-year increase in social media engagement and a 32% uplift in direct-to-consumer sales.

Conclusion
Paige Nasis is a marketing strategist with a proven track record of leveraging influencer partnerships to drive impactful business results. Her deep understanding of consumer behavior, coupled with her expertise in brand strategy and integrated marketing, position her as a valuable asset in the ever-evolving landscape of digital marketing. Paige is committed to continued professional development and is poised to make a lasting impact on the brands and organizations she serves.