Paige Wise
Director of Trade Marketing & eCommerce, FIJI Water
Professional Overview
Paige Wise is an experienced marketing and eCommerce professional with a strong track record of driving growth and innovation in the consumer packaged goods (CPG) industry. As the Director of Trade Marketing & eCommerce at FIJI Water, she oversees the development and execution of strategic marketing initiatives that enhance brand visibility, drive sales, and optimize the company's omnichannel presence.
Experience Summary
Current Role
As the Director of Trade Marketing & eCommerce at FIJI Water, Paige is responsible for leading the company's trade marketing strategy and eCommerce operations. She develops and implements innovative trade marketing programs that engage key retail partners, boost product visibility, and drive sell-through. Additionally, Paige oversees the expansion of FIJI Water's eCommerce channels, leveraging data-driven insights to enhance the online customer experience and optimize digital sales.
Career Progression
Prior to her current role, Paige served as the Sr Shopper & Business Development Manager at FIJI Water, where she spearheaded the integration of the company's trade marketing and eCommerce efforts across multiple premium beverage brands, including JUSTIN Wines, Landmark Vineyards, and Lewis Wines. She also held the position of Trade Marketing Manager at JUSTIN Vineyards & Winery, where she planned and executed successful trade marketing campaigns for FIJI Water, JUSTIN Wines, Landmark Wines, and JNSQ Wines.
Earlier in her career, Paige gained valuable experience in the CPG industry, working as a Trade Marketing Manager at The Wonderful Company and a Trade Activation Specialist at Red Bull. Her diverse background has equipped her with a deep understanding of the evolving trade and eCommerce landscape, enabling her to drive impactful strategies and initiatives.
Academic Background
Paige holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Tennessee, Knoxville.
Areas of Expertise
- Trade marketing strategy and execution
- Omnichannel retail marketing
- eCommerce optimization and digital sales growth
- Shopper insights and data-driven decision making
- Brand building and promotional campaign management
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Paige has demonstrated a talent for developing and implementing successful trade marketing and eCommerce strategies that drive measurable results. At FIJI Water, she has spearheaded the integration of the company's trade marketing and eCommerce efforts, leading to a significant increase in online sales and enhanced brand visibility across retail channels.
Paige's industry expertise and innovative approach have positioned her as a valuable asset to the FIJI Water team, and she continues to make a meaningful impact on the company's growth and profitability.
Conclusion
With her extensive experience in the CPG industry, Paige Wise is a dynamic marketing and eCommerce leader who is well-equipped to navigate the evolving trade and digital landscape. In her current role at FIJI Water, she is poised to continue driving impactful strategies that strengthen the brand's market position and deliver exceptional value to customers and stakeholders.
