Pallav Tamaskar

Chief Marketing Officer, Merrell

Professional Overview

Pallav Tamaskar is an accomplished marketing executive with over a decade of experience driving growth and innovation for premier brands across the consumer packaged goods and media industries. As the Chief Marketing Officer at Merrell, he is responsible for leading the brand's global marketing strategy, overseeing all marketing initiatives, and enhancing the company's market presence and customer engagement.

Experience Summary

Current Role

As the Chief Marketing Officer at Merrell, Pallav is spearheading the brand's marketing efforts to strengthen its position as a leading outdoor and lifestyle apparel and footwear company. He is responsible for developing and executing comprehensive marketing plans, fostering strategic partnerships, and driving digital transformation to deliver exceptional customer experiences and drive business growth.

Career Progression

Prior to his current role, Pallav held senior marketing positions at various industry-leading organizations. He served as the EVP and Managing Director for Myprotein, USA/North America at THG, where he led the brand's expansion and growth in the North American market. Before that, he held several leadership roles at ESPN, including Head of Brand Strategy, Senior Director of Consumer Marketing for College Sports, and Marketing Director for College Football, College Gameday, and the College Football Playoff. Pallav also has experience in brand management at PepsiCo and Kraft Foods, where he contributed to the success of iconic brands like Tropicana, Naked, Quaker, and Gevalia Premium Coffee.

Academic Background

Pallav holds a Bachelor's degree in Business Administration from a prestigious university, where he graduated with honors.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand building and positioning

• Consumer insights and audience segmentation

• Digital marketing and e-commerce optimization

• Partnering with influencers and content creators

• Driving growth and revenue through innovative campaigns

Professional Impact

Throughout his career, Pallav has demonstrated a track record of driving measurable results for the brands he has worked with. At ESPN, he spearheaded successful marketing campaigns that enhanced the company's brand visibility and fan engagement, resulting in significant increases in viewership and fan loyalty. At PepsiCo and Kraft Foods, he played a pivotal role in the successful launch and promotion of new product innovations, contributing to their market share growth and profitability.

Conclusion

With his extensive marketing expertise, strategic vision, and proven ability to deliver results, Pallav Tamaskar is poised to make a significant impact as the Chief Marketing Officer at Merrell. His passion for driving growth, coupled with his deep understanding of consumer behavior and the evolving outdoor and lifestyle industries, make him an invaluable asset to the organization.