Pamala Roach

Professional Summary

Professional Overview
Pamala Roach is an experienced marketing and analytics professional with a proven track record of driving strategic initiatives and delivering measurable results. As the Director of Marketing and Analytics at Coleman/Harrison, she leverages her deep industry expertise to oversee the company's marketing efforts and analyze complex data to inform data-driven decision-making.

Experience Summary

Current Role
As the Director of Marketing and Analytics at Coleman/Harrison, Pamala is responsible for developing and executing the company's comprehensive marketing strategy. She leads a team of marketing professionals, collaborating closely with cross-functional stakeholders to develop targeted campaigns, optimize digital channels, and analyze performance metrics to drive continuous improvement. Pamala's expertise in data analytics has enabled her to uncover valuable insights that have directly contributed to the company's growth and profitability.

Career Progression
Prior to her current role, Pamala held various positions within the Beauty Systems Group, a division of Sally Beauty Holdings, LLC. She progressed from an Assistant Buyer to a Buyer, Category Manager, and Merchandise Operations Analyst, honing her skills in merchandising, operations, and data analysis. These diverse experiences have equipped Pamala with a well-rounded understanding of the industry and the ability to bridge the gap between marketing and business objectives.

Academic Background
Pamala holds a Bachelor's degree in Business Administration from the University of Texas at Dallas, where she specialized in Marketing and Finance. Her academic achievements include Dean's List recognition and active involvement in various student organizations, showcasing her dedication to professional development and leadership.

Areas of Expertise

• Marketing strategy and campaign development

• Digital marketing and social media optimization

• Data analysis and performance reporting

• Merchandising and operations management

• Cross-functional collaboration and stakeholder management

• Strategic decision-making and problem-solving

Professional Impact
During her tenure at Coleman/Harrison, Pamala has spearheaded several successful marketing initiatives that have driven significant growth and brand awareness. Most notably, she led the development and implementation of a comprehensive omnichannel marketing campaign that resulted in a 25% increase in website traffic and a 15% uplift in online sales. Pamala's ability to leverage data-driven insights has positioned her as a valuable strategic partner, contributing to the company's overall success.

Conclusion
Pamala Roach is a dynamic marketing and analytics professional with a proven track record of delivering innovative solutions and driving measurable business impact. Her diverse industry experience, analytical expertise, and strategic mindset make her a valuable asset to the organizations she serves. Pamala is poised to continue her professional growth and contribute to the ongoing success of Coleman/Harrison.