Pamela Catlett

Chief Brand Officer

Professional Overview
Pamela Catlett is a seasoned marketing and brand strategy executive with over 15 years of experience in the retail and lifestyle industries. As the Chief Brand Officer at Brilliant Earth, she oversees the company's global branding, marketing, and customer experience initiatives, driving impactful growth strategies that strengthen the brand's position as a leader in the sustainable jewelry market.

Experience Summary

Current Role
As Brilliant Earth's Chief Brand Officer, Pamela is responsible for shaping the company's brand vision, developing integrated marketing campaigns, and elevating the customer experience across all touchpoints. Under her leadership, Brilliant Earth has experienced significant brand awareness and customer acquisition, solidifying its reputation as a trusted and innovative player in the jewelry industry.

Career Progression
Prior to her current role, Pamela served as the SVP Head of Marketing and the SVP of Brand, Marketing, and Retail Experience at Brilliant Earth, where she spearheaded the company's digital transformation and implemented data-driven strategies to drive sustainable growth. She has also held executive positions at Outdoor Voices and Under Armour, where she demonstrated her expertise in brand building, marketing, and operational excellence.

Pamela's entrepreneurial spirit is evident in her founding of Catlett & Co., a successful brand consulting firm, where she has worked with a diverse range of clients to develop and execute impactful brand strategies.

Academic Background
Pamela holds a graduate degree in Business Administration from the Claremont Graduate University - Peter F. Drucker and Masatoshi Ito Graduate School of Management, where she specialized in marketing and brand management.

Areas of Expertise

• Brand strategy and development

• Integrated marketing and campaign execution

• Digital transformation and e-commerce optimization

• Retail experience design and customer engagement

• Data-driven decision making and analytics

Professional Impact
During her tenure at Brilliant Earth, Pamela has led the development of award-winning marketing campaigns that have significantly increased brand awareness and customer acquisition. She has also been instrumental in driving the company's omnichannel strategy, resulting in enhanced customer experience and improved operational efficiency.

Pamela's industry expertise and thought leadership have been recognized through her appointment to the board of directors at tasc Performance, where she provided strategic guidance on brand positioning and growth initiatives.

Conclusion
Pamela Catlett's dynamic career, spanning both entrepreneurial and corporate roles, has positioned her as a respected leader in the retail and lifestyle industries. As the Chief Brand Officer at Brilliant Earth, she continues to drive transformative change, leveraging her strategic vision, marketing acumen, and customer-centric approach to propel the company's growth and solidify its position as a leader in the sustainable jewelry market.