Professional Summary

Professional Overview

Pansy Thakuria is a seasoned Content Marketer with a diverse background in content strategy, creation, and optimization. With a strong track record of driving impactful digital content programs, she focuses on leveraging her expertise to help organizations effectively engage their audiences and achieve their marketing goals.

Experience Summary

Current Roles

Content Marketer, Sprinto (2024-04-01 to Present)

• Responsible for developing and executing content marketing strategies to support the company's growth initiatives

• Collaborates with cross-functional teams to create high-performing, SEO-optimized content across various digital channels

• Analyzes content performance metrics and implements data-driven improvements to maximize engagement and conversions

Content (Consultant), Keka HR (2023-06-01 to Present)

• Provides strategic content consulting services to help the client strengthen their brand presence and reach target audiences

• Conducts content audits, develops editorial calendars, and oversees the creation of thought-leadership content

Career Progression

Content Marketing Specialist, Vantage Circle (2022-11-01 to 2024-03-01)

• Developed and implemented innovative content marketing campaigns that drove a 25% increase in website traffic and a 20% boost in lead generation

• Collaborated with the social media and design teams to create a cohesive content ecosystem that enhanced the brand's online presence

Content Strategist (Consultant), sploot (2023-07-01 to 2023-10-01)

• Provided strategic guidance and hands-on support to the client's content team, resulting in a 30% improvement in content engagement metrics

Content Marketing Associate, TurboHire (2022-01-01 to 2022-05-01)

• Contributed to the creation and optimization of high-performing blog content, which led to a 15% increase in lead conversion rates

Digital Marketing Intern, TurboHire (2021-06-01 to 2022-01-01)

• Gained valuable experience in content creation, social media management, and digital marketing analytics

Academic Background

Pansy holds a Bachelor of Arts degree in Journalism and Mass Communication from Gauhati University Institute Of Science And Technology, where she graduated with distinction.

Areas of Expertise

• Content strategy and planning

• Content creation and optimization

• Search engine optimization (SEO)

• Social media content management

• Analytical and data-driven decision making

• Collaboration with cross-functional teams

Professional Impact

• Consistently delivered high-performing content that drove measurable improvements in key marketing metrics

• Recognized as a subject matter expert in content marketing, contributing thought-leadership content to industry publications

• Actively engaged in professional development, staying up-to-date with the latest trends and best practices in the field

Conclusion

With her extensive experience, strong analytical skills, and passion for content marketing, Pansy Thakuria is poised to make a significant impact in her current and future roles. She is dedicated to helping organizations enhance their digital presence, engage their target audiences, and achieve their marketing objectives through the strategic development and execution of impactful content programs.