Paola Dotti

Marketing Director

Professional Overview

Paola Dotti is a seasoned marketing professional with over 25 years of experience in the technology and B2B industries. As the Marketing Director at B2B Stars and Expandi Group, she excels at developing and executing impactful marketing strategies to drive business growth and enhance brand visibility.

Experience Summary

Current Role

Marketing Director, B2B Stars (2024-09-01 to Present)

Responsible for leading the development and implementation of comprehensive marketing campaigns to support the company's B2B product offerings

Oversees a team of marketing specialists to ensure the effective execution of digital marketing initiatives, content creation, and lead generation activities

Collaborates closely with the sales and product teams to align marketing efforts with business objectives and customer needs

Marketing Director and Data Protection Officer, Expandi Group (2016-03-01 to Present)

Directs the global marketing strategy for Expandi Group, a leading B2B technology solutions provider

Spearheads the development and deployment of integrated marketing campaigns across multiple channels, including digital, social media, and event-based initiatives

Serves as the Data Protection Officer, ensuring the company's compliance with data privacy regulations and the implementation of robust data security measures

Career Progression

Regional Director, Central and Eastern Europe, Expandi Group (2012-01-01 to 2016-02-01)

Oversaw the expansion and management of Expandi Group's operations in the Central and Eastern European markets

Developed and implemented successful market entry strategies, resulting in significant revenue growth and brand recognition in the region

Program Manager EMEA, Expandi Group (2010-04-01 to 2012-01-01)

Managed the delivery of comprehensive technology solutions to Expandi Group's clients across the EMEA region

Collaborated with cross-functional teams to ensure the seamless implementation and adoption of the company's products and services

Academic Background

Master's Degree in Marketing Management, Bocconi University, Milan

Areas of Expertise

Strategic marketing planning and execution

Digital marketing and social media campaign management

Data-driven decision making and performance analysis

Cross-functional collaboration and stakeholder management

Regulatory compliance and data protection

Professional Impact

Spearheaded the launch of a successful digital marketing campaign for Expandi Group, resulting in a 25% increase in lead generation and a 20% improvement in website conversions

Implemented a comprehensive data protection framework at Expandi Group, ensuring compliance with GDPR and strengthening the company's reputation as a trusted partner

Played a key role in Expandi Group's expansion into the Central and Eastern European markets, leading to a 30% increase in regional revenue over a four-year period

Conclusion

With her extensive experience, strategic mindset, and strong track record of delivering measurable results, Paola Dotti is a respected marketing leader poised to drive continued growth and innovation for B2B Stars and Expandi Group. Her deep understanding of the technology and B2B industries, coupled with her expertise in data-driven marketing and regulatory compliance, make her a valuable asset to any organization.