Parthasarathy Ramanujam

President/Chief Marketing Officer, The India Cements Ltd

Professional Overview
Parthasarathy Ramanujam is an accomplished marketing and sales executive with over 28 years of experience in the building materials and construction industry. As the President/Chief Marketing Officer at The India Cements Ltd, he leads the company's marketing and brand strategy, driving growth and market share in the highly competitive cement sector.

Experience Summary

Current Role
As the President/Chief Marketing Officer at The India Cements Ltd since August 2021, Parthasarathy is responsible for developing and implementing the company's comprehensive marketing plan. He oversees all aspects of brand management, product positioning, pricing, and customer engagement to enhance the company's market presence and competitive advantage. Under his leadership, The India Cements Ltd has strengthened its position as a leading player in the cement industry, focusing on innovative product offerings and tailored customer solutions.

Career Progression
Prior to his current role, Parthasarathy held several senior-level positions in the building materials and construction industry. He served as the Vice President- Asia Pacific for Sanitary ware & Faucets at Full-time from 2018 to 2021, where he was responsible for driving the company's growth and expansion strategy in the Asia Pacific region. Earlier, he held the role of General Manager- Global Sales at RAK Ceramics from 2013 to 2018, leading the company's international sales and distribution efforts. He also spent over a decade at Roca bathroom products ltd (earlier Parryware Roca), where he held the position of Head- National Sales & Customer Care, and at Asian Paints, where he served as the Zonal Head- Automotive.

Academic Background
Parthasarathy holds a bachelor's degree in Engineering from a reputable university, providing him with a strong technical foundation to understand the nuances of the construction and building materials industry.

Areas of Expertise

• Strategic marketing and brand management

• Sales and distribution channel optimization

• Product development and innovation

• Customer relationship management

• Supply chain and logistics optimization

• Team leadership and talent development

Professional Impact
Throughout his career, Parthasarathy has demonstrated a track record of driving growth, improving operational efficiency, and enhancing customer satisfaction. He has successfully launched new product lines, expanded market reach, and implemented data-driven marketing strategies to strengthen brand positioning. His industry expertise and collaborative leadership style have enabled him to build high-performing teams and foster strong partnerships with key stakeholders.

Conclusion
Parthasarathy Ramanujam is a seasoned marketing and sales executive with a proven ability to lead organizations in the building materials and construction industry. As the President/Chief Marketing Officer at The India Cements Ltd, he is poised to continue his success in driving sustainable growth, improving profitability, and enhancing the company's competitive edge in the ever-evolving cement market.