Parul Tyagi

AVP Marketing
Delhi, India

Professional Overview

Parul Tyagi is an accomplished marketing executive with over 12 years of experience in driving strategic brand growth and innovative marketing initiatives. As the AVP Marketing at Birla Fertility & IVF, she leverages her expertise in D2C brand management, digital marketing, and consumer insights to spearhead impactful marketing campaigns that strengthen brand positioning and drive customer engagement.

Experience Summary

Current Role

As the AVP Marketing at Birla Fertility & IVF, Parul is responsible for developing and executing the company's comprehensive marketing strategy. She oversees the end-to-end management of marketing activities, including brand positioning, content creation, digital marketing, and customer acquisition. Parul's strategic approach and data-driven decision-making have been instrumental in enhancing the brand's visibility, increasing website traffic by 25%, and achieving a 20% year-over-year growth in customer acquisition.

Career Progression

Prior to her current role, Parul held several leadership positions in the marketing and branding domain. As the Head of Marketing at The Khao Project, she spearheaded the successful launch of two new D2C food brands, driving a 30% increase in revenue within the first year. At EkAnek, she served as the Head of Business for D2C brands, where she leveraged her expertise in consumer insights and digital marketing to scale the company's portfolio of lifestyle brands, resulting in a 40% growth in overall customer base.

Earlier in her career, Parul held brand management roles at Dabur India Limited, where she was responsible for driving the growth and positioning of key personal care brands, such as FEM and Oxylife. She also gained valuable experience in the FMCG industry as an Area Business Manager at Unilever, where she demonstrated strong sales and operational capabilities.

Academic Background

Parul holds a Bachelor's degree in Business Administration from the University of Delhi. She is known for her continuous pursuit of professional development and has completed several executive education programs in digital marketing, brand strategy, and leadership.

Areas of Expertise

• Brand strategy and positioning

• Digital marketing and social media optimization

• Consumer insights and data-driven decision making

• D2C brand management and growth

• Integrated marketing campaign planning and execution

• Stakeholder management and team leadership

Professional Impact

Throughout her career, Parul has consistently demonstrated her ability to drive measurable business impact. She has been recognized for her strategic vision, innovative thinking, and ability to deliver outstanding results. Her contributions have been instrumental in strengthening brand equity, expanding market share, and enhancing customer loyalty for the organizations she has served.

Conclusion

With her remarkable track record, Parul Tyagi is a seasoned marketing professional poised to continue her trajectory of success. Her unwavering commitment to driving growth, fostering customer-centric strategies, and leveraging data-driven insights make her a valuable asset in the healthcare and wellness industry.