Parul Verma
Vice President - Marketing and Strategic Growth
Mumbai, Maharashtra, India
Professional Overview
Parul Verma is an accomplished marketing executive with over 15 years of experience driving growth and transformation across the healthcare and life sciences industries. As the Vice President of Marketing and Strategic Growth at Havas Health & You, she leverages her deep expertise in digital and integrated marketing to spearhead innovative campaigns that enhance brand visibility and drive measurable business impact.
Experience Summary
Current Role
As the Vice President of Marketing and Strategic Growth at Havas Health & You, Parul is responsible for developing and executing the firm's strategic marketing initiatives. She leads a talented team in crafting targeted, omnichannel campaigns that engage healthcare providers and patients, ultimately boosting client success. Parul's ability to blend data-driven insights with creative storytelling has earned her recognition as a transformative leader in the industry.
Career Progression
Prior to her current role, Parul held several senior-level positions, including Associate Vice President of Marketing Transformation at Accenture, where she led the firm's life sciences marketing efforts, and Head of Digital & Integrated Marketing at Meril, where she drove a successful rebranding and digital transformation initiative. Earlier in her career, Parul served as a Category Lead and Marketing Manager at Amway, as well as a Brand Manager at Abbott and AstraZeneca, honing her expertise in pharmaceuticals, medical devices, and consumer healthcare.
Academic Background
Parul holds a Bachelor of Technology degree in Pharmaceutical Technology from the University of Mumbai, where she graduated with distinction. She also completed a postgraduate diploma in Management from the Symbiosis Institute of Business Management.
Areas of Expertise
- Digital and integrated marketing strategy
- Brand development and repositioning
- Data-driven campaign optimization
- Cross-functional collaboration and team leadership
- Strategic planning and execution
- Healthcare and life sciences industry knowledge
Professional Impact
Throughout her career, Parul has spearheaded numerous successful marketing initiatives that have driven tangible business results. At Accenture, she led a transformative marketing program that increased brand awareness and generated a 25% increase in qualified leads. At Meril, her digital marketing strategy and rebranding efforts resulted in a 35% uplift in website traffic and a 20% increase in online sales.
Conclusion
Parul Verma is a seasoned marketing executive with a proven track record of driving growth and innovation in the healthcare and life sciences industries. In her current role at Havas Health & You, she is poised to continue her trajectory of success, using her strategic vision, data-driven approach, and creative flair to help clients achieve their marketing and business objectives.
