Pascal Sabbe - CMO, CDO

Professional Overview

Pascal Sabbe is an experienced digital transformation leader with a strong background in e-commerce, omnichannel retail, and data-driven marketing. As the CMO and CDO at LensOnline, he is responsible for driving the company's digital strategy, enhancing the customer experience, and leveraging data insights to optimize marketing and sales initiatives.

Experience Summary

Current Role

As the CMO and CDO at LensOnline, Pascal is spearheading the company's digital transformation efforts. He is responsible for developing and implementing innovative digital marketing campaigns, optimizing the e-commerce platform, and driving the adoption of data-driven decision-making across the organization. Under his leadership, LensOnline has experienced significant growth in online sales and customer engagement.

Career Progression

Prior to joining LensOnline, Pascal held various leadership roles in the retail and e-commerce industries. As the COO at RetailDetail and RetailHub, he was instrumental in improving operational efficiency, implementing omnichannel strategies, and enhancing the customer experience. He also served as a digital strategist at e5 mode, where he helped the company navigate the transition to digital and expand its online presence.

Additionally, Pascal has shared his expertise as a docent at the Digital Business Transformation Postgraduaat Arteveldehogeschool & FeWeb, where he has educated the next generation of digital leaders.

Academic Background

Pascal holds a Bachelor's degree in Computer Science from the University of Ghent. He has also completed various professional development programs in digital marketing, e-commerce, and data analytics.

Areas of Expertise

• Digital transformation and e-commerce strategy

• Data-driven marketing and customer experience optimization

• Omnichannel retail operations and process improvement

• Leveraging data and analytics to drive business decisions

• Leading cross-functional teams and driving organizational change

Professional Impact

During his tenure at RetailDetail and RetailHub, Pascal spearheaded the implementation of an omnichannel retail strategy, resulting in a 25% increase in online sales and a 15% improvement in customer satisfaction. At e5 mode, he led the development and launch of a new e-commerce platform, which contributed to a 30% increase in online revenue.

Conclusion

With his extensive experience in digital transformation, e-commerce, and data-driven marketing, Pascal Sabbe is well-positioned to drive LensOnline's continued growth and success. His strategic vision, data-centric approach, and proven track record of delivering measurable results make him a valuable asset to the organization.