Personal Information
Name: Pashmi Shah
Current Role: Co-Founder & Head of Marketing (CMO) at GetAWay Ice Cream & Desserts
Professional Background
GetAWay Ice Cream & Desserts
- Position: Co-Founder & Head of Marketing
- Start Date: September 2018 - Present
Pashmi Shah co-founded GetAWay Ice Cream & Desserts, a health-focused dessert brand, alongside her sibling Jash Shah. The idea originated from their mother, Jimmy Shah, who innovated ice cream recipes by incorporating whey protein to make them healthier. The company gained significant traction following its appearance on Shark Tank India, where it received an investment of ₹1 crore from investors Vineeta Singh and Aman Gupta. Before appearing on the show, the company’s revenue was ₹2.5 crores, which later surged to ₹8 crores post-investment. The business experienced remarkable growth, expanding its presence to 45 cities with 160 cloud kitchens and employing over 50 staff members. Pashmi Shah handles branding, marketing, and customer relations, leveraging social media and direct customer engagement to build a community around their brand.
Previous Experience
- Marketing Manager at Jack & Jones - India
- Duration: 2017 - Present
Key Achievements
- Shark Tank India Feature: GetAWay Ice Cream & Desserts was featured and funded, significantly boosting their market presence.
- Revenue Growth: Post Shark Tank investment, revenue increased from ₹2.5 crores to ₹8 crores.
- Expansion: Grew the business from four initial cities to 45 cities, supported by 160 cloud kitchens.
- Innovative Product Offering: Known for unique flavours such as lavender and cheese fusion, dark chocolate sea salt gelato, and vegan tiramisu gelato.
Recent Activity and Announcements
- Grand Opening in Goa: Announced the opening of GetAWay stores in Panjim and Margao.
- New Store in Pune: Extended their footprint to Pune, offering high-protein, low-calorie, and keto-friendly treats.
- Q-Comm Strategies: Emphasized the importance of quick-commerce (Q-comm) in the D2C market, highlighting trends and marketing strategies.
Notable Public Mentions
- LinkedIn Posts:
- Announced the grand opening in Goa, detailing the aesthetic and culinary experiences offered in their stores.
- Discussed the Q-comm trends and its impact on the D2C market, revealing an inclination towards personalized user interfaces and private labels.
Social Media Presence
- LinkedIn: Active with posts announcing store openings and discussing industry trends, emphasizing customer engagement and new flavour introductions.
- YouTube: Featured in interviews and discussions about the brand’s journey and Shark Tank experience.
Contact Information
- Email: [Available Via RocketReach](https://rocketreach.co/pashmi-shah-email_33949057)
- LinkedIn Profile: [Pashmi Shah](https://www.linkedin.com/posts/pashmi-shah-%F0%9F%8D%A6-67846060_getawaydesserts-grandopening-goa-activity-7074670134803521536-v1J6)
Addresses of GetAWay Stores
- Panjim: FRP6+367, Dayanand Bandodkar Marg, Miramar, Panaji, Goa 403001
- Margao: Ground Floor Shop no. 2,3,4 & 5, Rajvihar Apartments, Phase II Aquem, Margao, Goa 403601
- Pune: Ground Floor, Survey No 21 & 22, Shop No 122, Sangriya, NIBM Road, Mohammad Wadi, Pune, Maharashtra – 411048
Summary
Pashmi Shah is a dynamic marketing leader who has played a pivotal role in the founding and growth of GetAWay Ice Cream & Desserts. Her strategic focus on health-conscious, innovative dessert options and active customer engagement has significantly contributed to the brand's success and rapid expansion. Her previous experience as a Marketing Manager at Jack & Jones further complements her extensive expertise in brand management and customer relations.
