Patricia Bateman

Senior Director of Global Marketing | Los Angeles, California, United States

Professional Overview

Patricia Bateman is an accomplished marketing executive with extensive experience leading high-impact global campaigns for leading media and entertainment organizations. As the Senior Director of Global Marketing at NBCUniversal, Inc., she oversees the execution of innovative cross-channel marketing strategies that drive brand awareness, audience engagement, and business growth across international markets.

Experience Summary

Current Role

In her current role as Senior Director of Global Marketing at NBCUniversal, Inc., Patricia is responsible for developing and implementing integrated marketing initiatives that amplify the company's premier television, film, and digital content across global markets. She leads a team of marketing professionals to create targeted campaigns that leverage data-driven insights and optimize performance across multiple touchpoints. Under her guidance, Patricia's team has achieved significant increases in brand visibility, customer acquisition, and revenue generation for the company's international business operations.

Career Progression

Prior to her current position, Patricia held the role of Senior Manager, Creative Marketing, Television at NBCUniversal, where she played a key part in driving the success of high-profile television series and specials. Before that, she served as a Manager, Creative Marketing at Netflix, where she contributed to the development and execution of award-winning marketing campaigns that contributed to the platform's rapid global expansion.

Academic Background

Patricia holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated with distinction and was recognized for her outstanding academic achievements.

Areas of Expertise

• Global marketing strategy and campaign development

• Multichannel content promotion and audience engagement

• Data analysis and performance optimization

• Cross-functional team leadership and collaboration

• Stakeholder management and client relations

Professional Impact

Under Patricia's leadership, NBCUniversal's international marketing efforts have achieved significant milestones, including:

• Driving a 23% increase in global subscriber acquisition for the company's streaming platform

• Overseeing the launch of a groundbreaking virtual fan event that engaged over 1.2 million viewers in 40 countries

• Spearheading the development of a first-of-its-kind interactive marketing campaign that resulted in a 45% lift in brand sentiment among target audiences

Conclusion

With her proven track record of delivering innovative marketing solutions and driving measurable business impact, Patricia Bateman is poised to continue making valuable contributions to the media and entertainment industry. Her strategic vision, data-driven approach, and collaborative leadership style make her a valuable asset to any organization seeking to expand its global footprint and captivate audiences worldwide.