Patricia Chiara

Vice President Corporate & Creative Services

Professional Overview
Patricia Chiara is an accomplished creative and corporate services executive with extensive experience in the retail and fashion industries. As the Vice President of Corporate & Creative Services at Authentic Brands Group, she oversees a diverse portfolio of responsibilities, including brand experience, corporate culture, and strategic creative initiatives.

Experience Summary

Current Role
In her current role as Vice President of Corporate & Creative Services at Authentic Brands Group, Patricia is responsible for driving the company's brand vision and ensuring consistent brand experiences across all touchpoints. She leads a team of creative professionals, managing the development and deployment of marketing assets, digital content, and visual merchandising. Under her guidance, Authentic Brands Group has strengthened its brand identity and enhanced its customer engagement.

Career Progression
Prior to her current role, Patricia served as the Senior Director of Corporate and Creative Services at Authentic Brands Group, where she played a pivotal role in shaping the company's brand experience and culture. She also held the position of Senior Director of Brand Experience & Culture Committee, where she spearheaded initiatives to foster a strong, collaborative, and innovative work environment.

Earlier in her career, Patricia gained valuable experience in the retail and fashion industries, holding marketing roles at Aeropostale and Kenneth Cole Productions. She demonstrated her ability to drive international growth, manage domestic and international marketing campaigns, and effectively communicate brand messaging to diverse audiences.

Academic Background
Patricia holds a Bachelor's degree in Marketing from the University of Florida, where she graduated with distinction.

Areas of Expertise

• Brand management and strategy

• Creative direction and asset development

• Corporate culture and employee engagement

• Cross-functional team leadership

• Marketing campaign planning and execution

• International market expansion

Professional Impact
Under Patricia's leadership, Authentic Brands Group has strengthened its brand identity and enhanced its customer experience. She has successfully aligned the company's corporate and creative services to deliver cohesive and compelling brand narratives. Her ability to foster a collaborative work environment has contributed to the company's overall growth and innovation.

Conclusion
With her extensive experience in the retail and fashion industries, Patricia Chiara has established herself as a strategic and visionary leader. As the Vice President of Corporate & Creative Services at Authentic Brands Group, she continues to drive the company's brand vision and deliver impactful creative solutions that resonate with customers and stakeholders alike.