Patricia McLaurin

Director of Design

Professional Overview
Patricia McLaurin is a seasoned design professional with over 30 years of experience in the intimates and apparel industry. As the Director of Design at REAL UNDERWEAR, she is responsible for leading a talented team of designers and overseeing the creation of innovative and trendsetting underwear and sleepwear collections.

Experience Summary

Current Role
In her current role as Director of Design at REAL UNDERWEAR, Patricia is instrumental in driving the company's design strategy and execution. She leads a team of designers in developing on-trend designs that cater to the brand's target market, while ensuring a cohesive and visually appealing product portfolio. Patricia's keen eye for detail, combined with her deep understanding of consumer preferences, has been pivotal in REAL UNDERWEAR's success in the highly competitive intimates market.

Career Progression
Prior to joining REAL UNDERWEAR, Patricia held various design roles at prestigious companies, including Senior Designer at PVH, Designer at Maidenform, and Designer-Intimates at VF Corporation. Throughout her career, she has honed her expertise in pattern making, fabric selection, and design process optimization, and has a proven track record of delivering successful collections that resonate with consumers.

Academic Background
Patricia holds a Bachelor of Fine Arts degree in Fashion Design from the Fashion Institute of Technology, where she graduated with distinction.

Areas of Expertise

• Intimate apparel design

• Trend analysis and forecasting

• Fabric and material selection

• Pattern making and technical design

• Team leadership and design process management

Professional Impact
During her tenure at REAL UNDERWEAR, Patricia has played a key role in the company's rapid growth and market expansion. She has led the design and development of several award-winning collections, contributing to the brand's recognition as a leading innovator in the intimates industry. Patricia's collaborative approach and ability to translate market insights into commercially successful products have made her an invaluable asset to the organization.

Conclusion
With her deep industry expertise, strong design acumen, and proven track record of driving successful product development initiatives, Patricia McLaurin is poised to continue making significant contributions to REAL UNDERWEAR's success as the Director of Design. Her passion for creating high-quality, fashion-forward intimates, coupled with her strategic leadership, make her a valuable asset to the company and a respected figure in the industry.