Patrick Appel

VP of Data Strategy, New York, NY

Professional Overview

Patrick Appel is an accomplished data strategy executive with extensive experience driving data-driven initiatives in the media and technology industries. As the VP of Data Strategy at Piano, he is responsible for shaping the company's data-centric product offerings and leading cross-functional teams to deliver innovative solutions that empower clients to unlock the full value of their data.

Experience Summary

Current Role

As the VP of Data Strategy at Piano since 2022, Patrick oversees the development and implementation of data-driven strategies that help the company's clients optimize their digital content, monetization, and customer engagement efforts. He leads a team of data analysts, data scientists, and product managers to create customized data intelligence platforms that provide clients with actionable insights and drive measurable business outcomes.

In addition to his role at Piano, Patrick serves as the Editor-in-Chief of Traffic Magazine, a leading publication focused on the intersection of data, media, and finance. In this capacity, he leverages his deep industry expertise to curate thought-provoking content and facilitate discussions on the latest trends and best practices in data-driven decision-making.

Career Progression

Prior to his current roles, Patrick held several leadership positions at Piano, including Director of Research and Senior Strategist, where he was instrumental in shaping the company's data-centric product roadmap and driving strategic initiatives that expanded its client base and industry influence.

Earlier in his career, Patrick co-founded Dish Publishing LLC, a content strategy and digital publishing consultancy, and served as the Executive Editor of The Dish at The Daily Beast, where he oversaw the development of innovative data-driven content and audience engagement strategies.

Academic Background

Patrick holds a Bachelor's degree in Journalism from the University of Wisconsin-Madison, where he graduated with honors.

Areas of Expertise

Data strategy and product development

Digital content and audience optimization

Data-driven business intelligence and decision-making

Cross-functional team leadership and collaboration

Media and technology industry trends and best practices

Professional Impact

Throughout his career, Patrick has been recognized as a thought leader in the data and media industries. He has spearheaded the development of data-driven solutions that have helped Piano's clients achieve significant improvements in content performance, audience engagement, and revenue growth. Additionally, his contributions to Traffic Magazine have positioned the publication as a trusted source of insights and industry analysis.

Conclusion

With his proven track record of driving data-centric innovation and his deep understanding of the evolving media and technology landscape, Patrick Appel is well-positioned to continue shaping the future of data strategy and digital transformation in his role as VP of Data Strategy at Piano.