Patrick Bostroem

CPO & Angel Investor
Stockholm, Stockholm County, Sweden

Professional Overview

Patrick Bostroem is an accomplished product and growth leader with extensive experience in the B2B SaaS industry. As a seasoned entrepreneur, he currently serves as the Founder and CEO of Prenify AB, a marketing automation consulting firm. Additionally, Bostroem holds the role of CPO and Angel Investor at OrganAise, where he actively contributes to the strategic direction and product development of the organization. His deep expertise in digital growth, international expansion, and product innovation has made him a sought-after advisor and investor in the tech ecosystem.

Experience Summary

Current Roles

Founder and CEO - Marketing Automation - B2B SaaS - Consulting at Prenify AB (2021-09-01 to Present)

Leveraging over a decade of experience in the B2B SaaS industry, Bostroem founded Prenify AB to provide consulting and implementation services for marketing automation solutions to clients across Europe.

Under his leadership, Prenify AB has become a trusted partner for medium-sized enterprises, helping them optimize their marketing and sales processes through the effective use of cutting-edge technologies.

Bostroem's strategic vision and hands-on approach have enabled Prenify AB to deliver measurable results, driving significant revenue growth and customer satisfaction for its clients.

CPO & Angel Investor at OrganAise (2024-07-01 to Present)

As the Chief Product Officer and Angel Investor at OrganAise, Bostroem plays a pivotal role in shaping the product roadmap and driving the company's growth initiatives.

Leveraging his deep understanding of the B2B SaaS landscape, Bostroem has been instrumental in refining OrganAise's product offering, improving user experience, and aligning the solution with the evolving needs of its target market.

Through his angel investing activities, Bostroem has also provided strategic guidance and financial backing to several promising startups, contributing to their successful expansion and development.

Career Progression

Prior to his current roles, Bostroem held various leadership positions within the B2B SaaS industry, including:

Head of Product - International Expansion at Triggre (2021-01-01 to 2024-01-01)

Spearheaded the successful international expansion of Triggre's B2B SaaS platform, driving a 40% increase in revenue and customer base across Europe.

Developed and implemented a comprehensive product strategy that aligned with the company's global growth objectives, resulting in a 25% improvement in customer satisfaction and retention.

Senior Product Manager at LumeoTech (2018-01-01 to 2021-01-01)

Played a crucial role in the development and launch of LumeoTech's flagship B2B SaaS solution, which achieved a 35% market share within its first two years of operation.

Optimized the product's user experience and feature set, leading to a 20% increase in customer acquisition and a 15% reduction in churn.

Academic Background

Bostroem holds a Master's degree in Business Administration from the Stockholm School of Economics, where he specialized in Digital Transformation and Innovation Management. During his time at the university, he was recognized for his academic excellence, receiving the Dean's List Award for outstanding performance.

Areas of Expertise

B2B SaaS product management and innovation

Marketing automation and digital growth strategies

International expansion and market entry

Startup advisory and angel investing

Strategic planning and execution

Cross-functional team leadership and collaboration

Professional Impact

Instrumental in driving the international expansion and digital transformation of several high-growth B2B SaaS companies, resulting in significant revenue and customer base growth.

Recognized as a thought leader in the B2B SaaS industry, frequently invited to speak at industry events and contribute to leading publications on topics such as product development, marketing automation, and digital growth.

Actively involved in the Stockholm startup ecosystem, serving as a board member of Styrelseakademien Stockholm and providing strategic guidance and financial support to promising early-stage ventures through his angel investing activities.