Patrick O'Leary
Company: boostr
LinkedIn: [patricko20](http://www.linkedin.com/in/patricko20)
Location: Los Gatos, California, United States
Executive Summary
Patrick O'Leary is the Founder & Chief Executive Officer of boostr, a leading provider of revenue management solutions for media companies. O'Leary has built a reputation as an innovator in the media and technology sector, with over 25 years of executive leadership and hands-on experience driving digital transformation across the advertising, media, and technology landscapes.
Professional Role and Company Overview
Current Position:
- Founder & CEO, boostr (August 2015 – Present)
- Leads corporate strategy, product development, and market positioning for boostr’s CRM, order management (OMS), AI, and revenue management platforms.
Company Context:
- boostr delivers end-to-end solutions for media sales, planning, ad operations, and order management. The platform is utilized by major media organizations to unlock operational efficiency, protect margins, and enable profitable, data-driven growth.
Leadership & Strategic Initiatives
- AI Product Leadership:
In 2025, O'Leary spearheaded the launch of AI Agents and Agent IQ Series, introducing AI-powered workflows purpose-built for media sales, planning, and ad operations. This initiative focuses on returning “teams their time back and helping them make smarter decisions, faster,” reflecting a commitment to efficiency through intelligent automation ([source](https://www.boostr.com/resources/boostr-launches-ai-agents-series-a-purpose-built-ai-workforce-for-media-sales-planning-and-ad-ops), May 2025).
- Major Industry Partnerships:
Under O'Leary's leadership, boostr has:
- Partnered with Salesforce Media Cloud to strengthen advertising management capabilities for joint clients (September 2024).
- Formed strategic alliances with companies such as OmniMedia Solutions Group (August 2024) and Frequency (February 2024), aiming to advance holistic media sales workflows and automate host-read ad production.
- Entered a high-profile partnership with Costco (May 2025), providing the retailer's media division with a CRM and OMS platform to scale and streamline retail media operations.
- Investment and Growth:
Guided the company’s Series A funding round, securing $7 million in July 2020 at a valuation that reportedly tripled year-over-year. These funds have fueled rapid product expansion and client acquisition.
- Market Influence & Thought Leadership:
O'Leary frequently participates in industry thought leadership, including conferences, AMP UP events (May 2024, September 2024), and published insights. He is recognized for identifying and addressing publishers’ critical pain points (e.g., net advertising revenue retention and end-to-end ad process visibility), and for driving conversations around convergence in digital and linear TV sales ([InPublishing, Feb 2022](https://www.inpublishing.co.uk/articles/publishers-must-change-to-drive-profitable-growth-20457)).
Product and Platform Impact
- CRM and Order Management:
- Boostr’s platform enables “the end of siloed ad sales and operations,” consolidating pitch-to-pay processes, and offering real-time visibility into campaign and revenue lifecycle ([Salestech Star](https://salestechstar.com/programmatic-buying/boostr-announces-the-end-of-siloed-ad-sales-and-operations-with-the-general-release-of-its-omni-channel-order-management-system/), PRNewswire).
- Purpose-built for media companies to improve operational margins, synchronize cross-platform sales, and offer actionable analytics.
- AI and Revenue Innovation:
- Introduced Net Advertising Revenue Retention (Feb 2022) to help publishers maximize lifetime value and reduce churn, a key concern voiced by chief revenue officers (CROs).
- Client Base and Expansion:
- Referenced by top-tier retail and media brands, including Costco—a recent client leveraging boostr’s technology to power their retail media strategy and scale operations ([MarTech360](https://martech360.com/marketing-automation/e-commerce/costco-partners-with-boostr-to-power-retail-media-operations/), May 2025).
Experience and Personal Leadership
- Media & Technology Expertise:
O'Leary has a proven record bridging IT and business, adept at handling complex stakeholder environments and leading cross-functional transformation initiatives.
- Reputation:
Known for a calm, methodical approach to leadership and an ability to translate business needs into technical solutions ([LinkedIn recommendations](https://www.linkedin.com/in/patricko20)).
Digital Footprint and Visibility
- LinkedIn: [Profile](http://www.linkedin.com/in/patricko20) shows active professional engagement and regular communication regarding boostr's company milestones.
- Publications & Industry Press:
- Regularly quoted in State of Digital Publishing, AdExchanger, Digiday, MarketingReport.one, and various press releases.
- Speaker and host at AMP UP events (2024–2025), fostering thought leadership and dialogue on the future of media sales technology.
Additional Notables
- Geographic Reach: Operates from Los Gatos, CA, but leads a company with national and international reach in media technology.
- Advocacy for Change: Champions integrated, data-driven processes as essential for the next phase of media industry growth.
- Investor Confidence: Successfully attracted institutional investment and strategic partners, signaling market trust in boostr's executive leadership and products.
Key Takeaways for Engagement
- Patrick O'Leary is a digitally-forward executive and product visionary at the forefront of AI-powered transformation in media revenue management.
- Boostr, under his guidance, is accelerating adoption of next-generation CRM, OMS, and analytics tools across media and retail verticals, with a focus on operational integration, automation, and driving demonstrable business value.
- O'Leary is receptive to conversations about partnerships, collaboration, and scalable technology solutions that address real-world challenges facing media enterprises today.
