Patrick Patron
Digital Transformation Director - Applications, Analytics & PMO
Guadalajara, Jalisco, Mexico
Professional Overview
Patrick Patron is an experienced Digital Transformation Director with a proven track record of driving innovation and business process optimization in the retail and consumer goods industries. With expertise spanning applications, analytics, and project management, he excels at aligning technology solutions with strategic business objectives.
Experience Summary
Current Role
As the Digital Transformation Director at Clase Azul Mexico, Patrick is responsible for leading the company's digital transformation initiatives across applications, analytics, and project management. He oversees the implementation of cutting-edge technologies to enhance operational efficiency, improve customer experience, and unlock new avenues for growth.
Career Progression
Prior to his current role, Patrick served as the Director of Project Management and Digital Innovation at El Palacio de Hierro, where he spearheaded the retailer's digital transformation strategy and delivered innovative solutions that drove significant improvements in sales, customer satisfaction, and operational performance.
Earlier in his career, Patrick held senior IT leadership positions at Grupo Modelo (AB InBev), including Regional IT Director for Mexico, Honduras, and El Salvador, as well as CIO and HR Business Partner for Latin America. In these roles, he successfully led large-scale technology initiatives, optimized IT operations, and strengthened cross-functional collaboration to enable business growth and operational excellence.
Academic Background
Patrick holds a Bachelor's degree in Computer Science from the Monterrey Institute of Technology and Higher Education (ITESM) in Guadalajara, Mexico. He has also completed executive education programs in Digital Transformation and Strategic Leadership from leading business schools.
Areas of Expertise
- Digital Transformation Strategy
- Applications and Analytics Optimization
- Project Management and PMO Leadership
- Business Process Improvement
- Cross-functional Collaboration and Change Management
- Retail and Consumer Goods Industry Expertise
Professional Impact
During his tenure at El Palacio de Hierro, Patrick spearheaded the implementation of a cutting-edge customer relationship management (CRM) system, which resulted in a 25% increase in customer loyalty and a 15% rise in cross-selling opportunities. Additionally, he led the development and rollout of a unified data analytics platform, enabling the company to make more informed, data-driven decisions that enhanced operational efficiency and profitability.
Conclusion
With his extensive experience in digital transformation, applications and analytics optimization, and project management, Patrick Patron is a strategic leader who excels at driving innovation and operational excellence. He is well-positioned to continue making significant contributions to Clase Azul Mexico's digital transformation journey and further solidifying the company's position as an industry leader.
