Professional Summary
Professional Overview
Patrick Ranfranz is an accomplished marketing executive with over 30 years of experience in the manufacturing and publishing industries. As the Vice President of Global Marketing at Rice Lake Weighing Systems, he is responsible for leading the company's global marketing strategy and initiatives, driving brand awareness, and supporting sales growth.
Experience Summary
Current Role
In his current role as Vice President of Global Marketing at Rice Lake Weighing Systems, Patrick is responsible for developing and executing the company's global marketing strategy. He oversees the creation and implementation of integrated marketing campaigns, digital marketing initiatives, and content development to enhance the company's brand identity and drive customer engagement. Under his leadership, the marketing team has achieved significant success in expanding the company's global footprint and driving revenue growth.
Career Progression
Prior to his current role, Patrick held various marketing leadership positions, including Director of Marketing at Rice Lake Weighing Systems, Vice President of Marketing at AGS Globe, and Executive Director of Marketing at AGS Publishing. Throughout his career, he has demonstrated a strong track record of driving strategic marketing initiatives, delivering measurable results, and contributing to the overall success of the organizations he has served.
Academic Background
Patrick holds a Bachelor of Science degree in History and Anthropology from the University of Wisconsin-Eau Claire, as well as a degree in Applied Mathematics from the University of Wisconsin-Stout.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and management
- Digital marketing and social media strategy
- Content creation and thought leadership
- Marketing performance measurement and optimization
- Team leadership and collaboration
Professional Impact
In addition to his corporate roles, Patrick is the founder of the Missing Air Crew Project, a non-profit organization dedicated to honoring and memorializing missing aircrew members from World War II. Through this initiative, he has made significant contributions to preserving historical aviation records and bringing closure to families of missing airmen.
Conclusion
With his extensive experience, strong strategic vision, and a proven track record of driving marketing success, Patrick Ranfranz is a valuable asset to Rice Lake Weighing Systems. His ability to align marketing efforts with business objectives, combined with his industry expertise and leadership skills, make him a respected and influential figure in the manufacturing sector.
