Professional Summary

Professional Overview

Patrick Reynolds is an experienced Chief Marketing Officer (CMO) with a proven track record of driving growth and innovation in the technology and fintech industries. As the current CMO at BlueConic, he is responsible for leading the company's marketing strategy, overseeing brand management, and driving customer acquisition and engagement efforts.

Experience Summary

Current Role

As CMO at BlueConic, Patrick is responsible for developing and executing the company's comprehensive marketing strategy to support its growth objectives. He leads a team of marketing professionals and collaborates cross-functionally to optimize the customer journey, increase brand awareness, and drive revenue. Under his leadership, BlueConic has seen a 25% year-over-year increase in customer acquisition and a 20% improvement in customer retention.

Career Progression

Prior to joining BlueConic, Patrick held several senior marketing and strategy roles, including:

• Senior Vice President, Data and Services at Mastercard (2020-2022)

• Chief Marketing Officer at SessionM (2015-2020)

• Chief Strategy Officer and Senior Vice President, Marketing at Triton Digital (2009-2015)

Throughout his career, Patrick has demonstrated a strong ability to leverage data-driven insights to inform marketing strategies, implement innovative campaigns, and drive measurable business results. He has a reputation for being a collaborative leader who can align cross-functional teams to achieve ambitious goals.

Academic Background

Patrick holds a Bachelor of Science in Marketing from the University of Buffalo, where he graduated with Honors.

Areas of Expertise

• Marketing strategy and execution

• Data-driven decision making

• Brand development and positioning

• Customer acquisition and retention

• Digital marketing and analytics

• Change management and organizational transformation

Professional Impact

During his tenure at Mastercard, Patrick led the development and deployment of a new data-driven marketing platform that enabled the company to enhance its customer segmentation and personalization capabilities, resulting in a 15% increase in campaign conversion rates.

As CMO at SessionM, Patrick spearheaded the company's successful rebranding and integration following its acquisition, which contributed to a 30% increase in customer growth and a 20% improvement in customer satisfaction scores.

Conclusion

With his extensive experience in marketing leadership roles and his proven ability to drive growth and innovation, Patrick Reynolds is a strategic and versatile CMO who is well-equipped to help BlueConic and its clients navigate the evolving digital landscape and achieve their business objectives.