Executive Summary
Patrick Spychalski is the Co-Founder of The Kiln, a New York-based agency specializing in modernizing go-to-market (GTM) strategies for B2B companies. With a track record that includes generating over $100M in pipeline for clients, he is recognized as a leading expert in leveraging automation, AI integration, and next-generation sales technology, particularly Clay. Spychalski also maintains responsibilities for Partnerships at Clay. His strong presence in both thought leadership and hands-on implementation makes him highly relevant for organizations seeking to drive growth through innovative GTM, sales automation, and RevOps practices.
Professional Profile
Title & Current Role
- Co-Founder, The Kiln
- Partnerships, Clay
Location
- Manhattan, New York, United States
Education
- Villanova University
Professional Network
- 500+ connections on LinkedIn: [LinkedIn profile](https://www.linkedin.com/in/patrickspychalski)
Company Overview: The Kiln
The Kiln positions itself as a hyper-specialized GTM agency composed of industry veterans, data scientists, and early employees of Clay. The agency’s primary focus includes:
- Inbound and outbound system builds
- RevOps consulting and strategy
- Sales and marketing automation
- Creative use of leading-edge sales tools
- Training and implementation of complex platforms (especially Clay)
The Kiln supports clients in consolidating sales and marketing tooling, overcoming technology stack fragmentation, and innovating in an increasingly competitive B2B environment.
Expertise & Service Offerings
Patrick Spychalski’s core competencies include:
- AI-Driven Sales & GTM Automation: Deep experience in integrating AI, building and maintaining GTM playbooks, qualification frameworks, and signal-based sales methodologies.
- Technical Mastery of Clay: Training and mentoring teams in deploying Clay to streamline data aggregation, workflow automation, and campaign orchestration. Frequently cited as the go-to expert for demystifying Clay’s functionality and maximizing its value.
- Pipeline Generation: Demonstrated capability to deliver substantial revenue pipeline (over $100M generated for clients), with a strong process orientation.
- Consultative Coaching: Offers strategic coaching, including 1:1 video sessions focused on optimizing client-specific GTM challenges.
- Modern Outreach Enablement: Skilled in AI prospecting, cold emailing, sequencing, social selling, targeting and researching, and deploying creative data sources for competitive differentiation.
Coaching Session Offerings and Pricing
- 60-Minute 1:1 Coaching Sessions: Pricing tiered from $500 per session to volume discounts at 4, 8, and 12 sessions.
Market Position & Thought Leadership
Spychalski is an outspoken critic of outdated, templatized outreach and the heavy reliance on legacy systems such as ZoomInfo and 6sense, advocating instead for creative, data-driven, and highly personalized approaches. His commentary on industry stagnation and the requirement for “creative support” addresses a common market pain point: large-scale technology purchases are yielding diminishing returns without innovative coordination and thoughtful GTM execution.
He emphasizes that tool consolidation (“one platform for all data providers, like Clay”) is an industry trend, but not in itself a panacea. Strategic acumen—the ability to craft, customize, and operationalize modern sales processes—is described as the “biggest moat” in GTM.
Media & Publications:
- Regularly featured on industry podcasts and webinars (e.g., Smartlead, “How To Book Meetings For Agency Clients”, The Gradient podcast).
- Creator of over 100+ educational videos for Clay and The Kiln, underscoring his expertise in both practitioner-led strategy and skills development for sales teams.
Notable Outcomes:
- Automation ROI: Has overseen automation initiatives where the workload of 20 SDRs was replicated by 1–2 people, demonstrating measurable operational efficiency and cost reduction potential.
- Client Impact: Led GTM transformations resulting in significant net new pipeline and revenue outcomes, advising both early-stage and enterprise B2B teams.
Skills & Technical Proficiencies
- AI / AI Integration / Pipeline Generation / Prompt Engineering
- Clay & Related Sales Enablement Platforms
- Cold Email / Social Selling / Email Outbound & Sequencing
- Business Strategy, Sales Operations, Playbook Development
- Signal-based Sales, Qualification, Targeting, Research
- ChatGPT and Generative AI for Sales
- Partnership Development and Revenue Operations
Professional Interests and Additional Background
- Marathoner (2:26 personal best), suggesting discipline and high performance.
- Vintage clothing enthusiast, indicating personal branding and a creative outlook.
- Highly comfortable in high-growth SaaS, B2B, and agency environments, with a proven ability to accelerate transformation projects for both advanced and novice teams.
- Active on X (Twitter): [@pspychal](https://x.com/pspychal?lang=en)
- Regular panelist and guest in SaaS, RevOps, and AI sales automation circles.
Summary of Relevance
Patrick Spychalski stands out as an innovator and implementer in the GTM and sales automation space, valued for both his domain-specific technical knowledge (especially around AI and Clay) and his practical, results-oriented approach to transforming revenue operations and outbound strategies. For organizations seeking to overhaul or scale their sales infrastructure with next-generation tools and tactical creativity, he represents a key industry authority with a proven record of high-value delivery.
