Professional Summary
Professional Overview
Patrick Tullos is an accomplished Brand Director with extensive experience in integrated marketing, brand strategy, and sports marketing. He has demonstrated expertise in driving brand growth and engagement across diverse consumer segments in the outdoor, action sports, and consumer products industries.
Experience Summary
Current Role
As the Brand Director at TRUEWERK, Patrick is responsible for leading the brand's strategic marketing initiatives, including developing and executing integrated campaigns, content strategy, and consumer activation programs. He collaborates closely with cross-functional teams to enhance brand visibility, strengthen customer loyalty, and drive sustainable business growth.
Career Progression
Prior to his current role, Patrick held various marketing leadership positions at prominent brands such as Crocs, Laird Superfood, and adidas. As the Director of Integrated Marketing - North America at Crocs, he spearheaded the brand's digital transformation, implementing innovative marketing strategies that resulted in significant increases in brand awareness and customer engagement. Earlier in his career, he served as the Senior Manager of Global Retail Marketing and Activation for adidas' Action Sports division, where he played a pivotal role in elevating the brand's presence in the action sports community.
Academic Background
Patrick holds a Bachelor of Arts degree in Business Administration from the University of Colorado Boulder.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development and execution
- Digital marketing and content creation
- Sports marketing and athlete/influencer partnerships
- Retail marketing and consumer activation
- Cross-functional team leadership and collaboration
Professional Impact
During his tenure at Crocs, Patrick led the development and implementation of a comprehensive digital marketing strategy that drove a 25% increase in website traffic and a 20% uplift in e-commerce sales. At adidas, he spearheaded the brand's global retail marketing and activation initiatives for the Terrex and FiveTen product lines, resulting in a 15% growth in brand awareness and a 12% increase in product sales within the action sports segment.
Conclusion
With his deep industry knowledge, strategic mindset, and proven track record of driving brand growth, Patrick Tullos is well-positioned to continue making a significant impact in the consumer products and outdoor industries. As the Brand Director at TRUEWERK, he is dedicated to elevating the brand's position and fostering meaningful connections with its target audience.
