Patrick Vier

Senior Vice President, Global Footwear

Professional Overview
Patrick Vier is a seasoned executive with over 30 years of experience in the global footwear industry. As the Senior Vice President of Global Footwear at Brooks Running, he oversees the strategic direction and execution of the company's footwear portfolio, driving innovation and growth across international markets.

Experience Summary

Current Role
In his current role at Brooks Running, Patrick is responsible for leading the global footwear division, shaping the brand's product roadmap, and spearheading the company's expansion into new markets. Under his leadership, the footwear business has achieved significant revenue growth and gained market share in key regions.

Career Progression
Prior to joining Brooks Running, Patrick held several senior leadership positions at Amer Sports Corporation and Salomon, where he was instrumental in driving the success of the SALOMON brand. As the Vice President in charge of SALOMON and the Footwear Category Platform at Amer Sports, he leveraged his deep understanding of consumer trends and product development to strengthen the company's competitive position. Earlier in his career, Patrick gained valuable experience in marketing and account management roles at Hasbro France and Euro RSCG Eccla.

Academic Background
Patrick holds a degree in Business Administration from a leading European university, where he specialized in marketing and strategic management.

Areas of Expertise

• Footwear product development and innovation

• Global brand management and expansion

• Strategic planning and execution

• Cross-functional team leadership

• Driving operational excellence and profitability

Professional Impact
Throughout his career, Patrick has demonstrated a strong track record of delivering consistent growth and exceptional results. He has led the successful launch of several iconic footwear products, expanded the brand's global presence, and fostered a culture of innovation and collaboration within his teams.

Conclusion
With his deep industry expertise, strategic vision, and proven track record of success, Patrick Vier is poised to continue driving the global footwear business at Brooks Running to new heights. His commitment to excellence and passion for the industry make him a valuable asset to the company and a respected leader in the global footwear landscape.