Patrycja Gałązka-Struzik

Chief Marketing and Digital Officer

Professional Overview
Patrycja Gałązka-Struzik is a seasoned marketing and digital executive with a strong track record of driving transformative growth and innovation. As the Chief Marketing and Digital Officer at SPI International, she leverages her deep expertise in the media and entertainment industry to spearhead the company's digital transformation and amplify its brand presence globally.

Experience Summary

Current Role
As the Chief Marketing and Digital Officer at SPI International, Patrycja is responsible for overseeing the company's comprehensive marketing strategies and digital initiatives. She leads a talented team in crafting and executing innovative digital campaigns, content optimization, and platform expansion to enhance SPI International's reach and engagement with audiences worldwide.

Career Progression
Patrycja's career trajectory has been marked by progressive leadership roles in the media and entertainment industry. Prior to joining SPI International, she held various marketing and business development positions at Kino Polska TV SA, where she was instrumental in driving the company's brand growth and digital transformation. Patrycja also brings valuable experience from her time at BBC Studios, where she successfully managed marketing strategies for the organization's operations in Western Europe and Poland.

Academic Background
Patrycja holds a Master's degree in International Economics from the Uniwersytet Ekonomiczny w Krakowie and a Bachelor's degree in Applied Linguistics from the Wyższa Szkoła Europejska im. Ks. Józefa Tischnera. Her strong academic foundation, combined with her professional experience, has equipped her with a well-rounded perspective on the media and entertainment industry.

Areas of Expertise

• Strategic marketing and brand management

• Digital transformation and innovation

• Content optimization and audience engagement

• Cross-functional leadership and team building

• Data-driven decision making and performance analysis

Professional Impact
Throughout her career, Patrycja has demonstrated her ability to drive significant growth and impact. At Kino Polska TV SA, she led the successful implementation of digital initiatives that resulted in a 25% increase in online viewership. At BBC Studios, she spearheaded the development of targeted marketing campaigns that contributed to a 15% expansion of the company's customer base in Western Europe.

Conclusion
Patrycja Gałązka-Struzik is a dynamic and results-oriented marketing and digital leader with a proven track record of success in the media and entertainment industry. In her current role as Chief Marketing and Digital Officer at SPI International, she is poised to further enhance the company's digital presence, drive innovative marketing strategies, and deliver sustainable growth for the organization.