Patti Adair
VP of Marketing | Kitchener, Ontario, Canada
Professional Overview
Patti Adair is an accomplished marketing executive with over 15 years of expertise in driving growth and innovation across the consumer technology and manufacturing sectors. As the VP of Marketing at Ears To You, she spearheads the company's integrated marketing strategies, leveraging her deep industry knowledge and analytical prowess to elevate brand awareness and capture new market opportunities.
Experience Summary
Current Role
As the VP of Marketing at Ears To You, Patti is responsible for overseeing all aspects of the company's marketing efforts, including brand development, digital campaigns, content creation, and go-to-market strategies. Since joining the organization in 2024, she has implemented a data-driven approach to marketing, leading to a 27% increase in website traffic and a 19% lift in lead generation. Patti's strategic vision and collaborative leadership have been instrumental in positioning Ears To You as a market leader in the hearing technology space.
Career Progression
Prior to her current role, Patti served as the Director of Marketing at Ears To You, where she was instrumental in launching the company's successful product line expansion. Before that, she held the position of Head of Marketing at AHead Simulations, where she spearheaded a brand refresh that resulted in a 32% increase in customer acquisition.
Patti's earlier career includes roles as a Marketing Manager and Client Marketing Manager at Unitron Canada, where she demonstrated her adaptability and versatility by contributing to both strategic planning and hands-on execution. She also previously operated her own design studio, Adair Design, showcasing her creative talents and entrepreneurial spirit.
Academic Background
Patti holds a Bachelor of Fine Arts degree from the University of Waterloo, where she specialized in Graphic Design and Illustration. Her academic achievements include Dean's List recognition and several awards for her outstanding creative work.
Areas of Expertise
- Integrated marketing strategy and execution
- Brand development and positioning
- Digital marketing and social media optimization
- Market research and data-driven decision making
- Cross-functional team leadership and collaboration
- Creative direction and design-thinking
Professional Impact
Throughout her career, Patti has consistently demonstrated her ability to drive measurable results. At Ears To You, she led the development of a highly successful content marketing campaign that generated a 42% increase in lead conversion rates. At AHead Simulations, her rebranding efforts resulted in a 27% uplift in customer satisfaction scores.
Patti is also an active contributor to the marketing community, sharing her insights and best practices through industry events and thought leadership pieces. Her commitment to professional development and her passion for innovation make her a valuable asset to any organization.
Conclusion
With a proven track record of success, a deep understanding of the consumer technology and manufacturing industries, and a unique blend of strategic and creative capabilities, Patti Adair is poised to make a significant impact as the VP of Marketing at Ears To You. Her visionary leadership and data-driven approach position her as a trusted partner in driving sustainable growth and innovation.
