Patty Kelly, Director of Consumer Insights
Professional Overview
Patty Kelly is a seasoned consumer insights professional with over a decade of experience driving strategic decision-making for leading brands in the consumer and retail sectors. As the Director of Consumer Insights at New Era Cap, she leverages her deep industry expertise to uncover actionable insights that inform product development, marketing, and business strategy.
Experience Summary
Current Role
Patty currently serves as the Director of Consumer Insights at New Era Cap, a global leader in sports and lifestyle headwear. In this role, she is responsible for leading a team of research analysts to collect, analyze, and interpret consumer data, enabling the organization to make informed, data-driven decisions. Patty's keen ability to translate complex consumer insights into impactful business strategies has been instrumental in driving New Era Cap's continued growth and innovation.
Career Progression
Prior to her current role, Patty held executive-level positions at Circana and The NPD Group, where she excelled in client development and business strategy. She also gained valuable experience in the sports and apparel industry, serving as the VP of Business Development at SportsOneSource and holding various sales and strategy roles at ASICS Corporation.
Academic Background
Patty holds a Bachelor's degree in Sociology from Western University and a Master's degree in Accounting from Wilfrid Laurier University. Her diverse educational background has equipped her with a well-rounded understanding of consumer behavior, market trends, and financial analysis, which she leverages to drive impactful business decisions.
Areas of Expertise
- Consumer insights and market research
- Strategic planning and business development
- Product development and innovation
- Sales and account management
- Cross-functional team leadership
Professional Impact
Throughout her career, Patty has spearheaded numerous initiatives that have had a measurable impact on the businesses she has served. At Circana, she led a team that delivered a comprehensive market intelligence program, enabling clients to make more informed decisions and achieve significant revenue growth. At The NPD Group, Patty's innovative approach to client engagement and data-driven insights helped the company expand its client base and solidify its position as a industry-leading research and analytics firm.
Conclusion
With her extensive experience, strategic mindset, and strong leadership abilities, Patty Kelly is poised to continue driving transformative change in the consumer insights and retail industries. As the Director of Consumer Insights at New Era Cap, she is committed to leveraging her expertise to help the company stay ahead of evolving consumer trends and maintain its competitive edge.
