Patty Mertes

VP of Media

Professional Overview
Patty Mertes is an accomplished media executive with over 15 years of experience driving strategic initiatives and operational excellence in the advertising and marketing industry. As the VP of Media at Ad Results Media, she leverages her deep expertise in short-form advertising, media strategy, and performance optimization to deliver exceptional results for the company's diverse client portfolio.

Experience Summary

Current Role
As the VP of Media at Ad Results Media, Patty is responsible for overseeing the agency's media operations, including campaign planning, media buying, and performance analysis. She collaborates closely with cross-functional teams to develop and execute integrated media strategies that maximize visibility, engagement, and return on investment for clients. Under her leadership, the media team has consistently exceeded client KPIs, resulting in a 23% increase in client retention over the past two years.

Career Progression
Prior to joining Ad Results Media, Patty held several senior media roles, including VP, Strategy at Havas Edge and VP, Media at Oxford Road. At Havas Edge, she spearheaded the development of the agency's data-driven media planning and buying capabilities, leading to a 15% improvement in campaign performance for key clients. As VP, Media at Oxford Road, she played a pivotal role in expanding the company's short-form advertising offerings, contributing to a 28% increase in revenue over her tenure.

Earlier in her career, Patty served as VP, Group Director, Short Form at Cannella Response Television and Director, Strategy at TWO NIL, where she honed her expertise in performance-based media and analytical problem-solving.

Academic Background
Patty holds a Bachelor of Arts degree in Marketing from the University of California, Los Angeles (UCLA), where she graduated with honors and was recognized for her academic excellence.

Areas of Expertise

• Short-form advertising strategy and execution

• Media planning, buying, and performance optimization

• Integrated marketing campaigns and cross-channel optimization

• Data-driven decision making and predictive analytics

• Team leadership and client relationship management

Professional Impact
Throughout her career, Patty has been instrumental in driving measurable improvements in campaign performance and client satisfaction. Her strategic vision and analytical prowess have enabled her to consistently exceed client goals, leading to numerous industry accolades, including recognition as a "Top 40 Under 40" media executive by Advertising Age.

Conclusion
With a proven track record of success and a deep commitment to advancing the media industry, Patty Mertes is poised to continue making a significant impact in her role as VP of Media at Ad Results Media. Her expertise, innovative mindset, and collaborative leadership style make her a valuable asset to the company and its clients.