Professional Summary
Paul Angel is the Founder and Co-Founder of Cheddar Advertising, a boutique digital advertising agency headquartered in the Denver Metropolitan Area. Since founding the agency in November 2012, he has successfully grown the company to a 15 full-time team member operation and developed a client portfolio exceeding 100 clients across diverse sectors including Home Services, Medical, and eCommerce.
Current Role and Responsibilities
As the principal founder, Paul Angel has spearheaded all aspects of Cheddar Advertising’s growth and operations. He is deeply involved in crafting and executing multi-channel marketing strategies, focusing on client acquisition, brand development, digital marketing execution, and business development. His leadership reflects extensive expertise in:
- Copywriting and Content Marketing: Authoring compelling sales copy optimized for search engines (SEO) and versatile across blogs, websites, marketing emails, direct mail, and direct response campaigns.
- Search Engine Optimization (SEO): Mastery of advanced SEO methodologies including EAT principles, Google’s AI algorithms (RankBrain), backlinking strategies, and content lifecycle management. He has secured top 3 keyword positions for national clients and developed hyper-local strategies supporting regional and small business success.
- WordPress Development & Graphic Design: Over a decade of frontend WordPress design expertise, having designed or art directed more than 100 client websites. Technical competencies include HTML5, CSS3, Adobe Photoshop, and Illustrator with proficiency in designing high-conversion landing pages employing UX principles and A/B testing methods.
- Business Development & Account-Based Marketing (ABM): Development of intricate ABM approaches tailored for both short and extended sales cycles, combined with brand promotion activities via outreach, press relations, and public speaking engagements to strengthen Cheddar's market presence.
Previous Experience
- Director of Sales and Marketing, Alert Telematics (Feb 2009 – Jun 2012, Las Cruces, NM):
- Managed and directed a marketing and sales department, establishing KPIs for measurable performance across individual to company-wide levels.
- Achieved significant operational results such as reducing cost per lead to $97 and cost per sales-ready lead to $218, with a 22% lead conversion ratio and an 8% close rate.
- Amplified website traffic by 63% and online lead sources by 800%, yielding an extraordinary 630% annual ROI.
- Implemented marketing automation platforms and refined sales funnel processes to increase department efficiency and ROI.
- Director of Sales and Marketing, Direct Web (Jan 2001 – Jan 2009, Phoenix, AZ):
- Co-founded and developed this digital marketing startup, progressively overseeing creativity, strategic planning, and revenue generation.
- Cultivated interdisciplinary expertise spanning marketing strategy, brand positioning, product innovation, and customer engagement.
- United States Marine Corps (Jul 1996 – Jul 2000):
- Completed four years of service, attaining the rank of Corporal, underscoring discipline and leadership foundations.
Education
- Attended Arizona State University (details on degree and field not specified).
Professional Skills and Expertise
- Marketing Strategy: End-to-end campaign creation, execution, and analytics.
- Digital Advertising: Expertise in Google AdWords, social media marketing, SEO, and content strategy.
- Technical Development: Frontend WordPress design, landing page optimization, graphic design.
- Leadership & Team Management: Building and managing high-performing teams with clear KPIs, fostering internal development initiatives.
- Client Portfolio Management: Experience signing and managing large volume client base with diverse verticals.
Additional Notes
- Paul operates at the intersection of technology and marketing, with a strong passion for leveraging digital tools to solve business challenges.
- His leadership philosophy emphasizes honesty, transparency, and measurable results, focusing on customer success, sales outcomes, and operational efficiency.
- He has an active professional presence with over 700 LinkedIn followers and a well-maintained online profile emphasizing ongoing thought leadership in digital marketing.
Company Overview: Cheddar Advertising
- A boutique agency established in 2012, focused on digital advertising, known for a transparent, client-centric approach.
- Provides a wide spectrum of services including website design, SEO, branding, identity, Google My Business optimization, digital campaigns, and CRM/data analytics integration (including ZOHO Creator development).
- Recognized for cost-effective, modern marketing solutions tailored for SMEs and regional businesses.
- The agency has demonstrated sustained growth and client retention through innovative marketing strategies and strong technical capabilities under Paul’s leadership.
This profile encapsulates Paul Angel’s experience, skill set, and leadership as the founder of Cheddar Advertising, highlighting his deep expertise across digital marketing disciplines, operational leadership, and strategic client development.
