Paul Cobb

VP
Houston, Texas, United States

Professional Overview

Paul Cobb is an accomplished business executive with extensive experience leading strategy, client engagement, and product development initiatives in the technology and professional services industries. As a versatile and results-driven leader, he excels at driving organizational growth, optimizing operational efficiency, and delivering innovative solutions that create value for clients.

Experience Summary

Current Role

Vice President, Axxis Software, LLC (2024-09-01 to Present)

• Provides strategic direction and oversees all aspects of the organization's operations, including sales, marketing, and client relations

• Spearheads the development and implementation of high-impact business strategies that have resulted in significant revenue growth and market share expansion

• Leverages deep industry expertise to identify and capitalize on emerging trends, positioning Axxis Software as a market leader

Founder, Vista Business Strategies (2008-12-01 to Present)

• Founded and leads a boutique management consulting firm that specializes in providing strategic advisory services to clients in the technology and professional services sectors

• Collaborates with C-suite executives to develop and execute transformative business initiatives that drive operational excellence and maximize profitability

Advisor to Chief Executive Officer, Firm Guardian, LLC (2016-11-01 to Present)

• Serves as a trusted advisor to the CEO, providing strategic guidance and insights that enhance the organization's competitive positioning and long-term viability

Career Progression

Prior to his current roles, Paul held various leadership positions that have shaped his diverse expertise:

• Global Head of Client Engagement -- Oil & Gas, Zdaly (2022-01-01 to 2024-10-01)

• Vice President, Consumer Attorney Marketing Group, Inc. (CAMG) (2021-01-01 to 2022-01-01)

• Director, Product Marketing/Management, Hewlett-Packard (2006-01-01 to 2007-01-01)

• Director, Business Planning and Strategy, Hewlett-Packard (2000-03-01 to 2007-04-01)

• Director, Market Planning and Development, VALIC (1995-06-01 to 2000-03-01)

• Director, American General (1995-01-01 to 2000-01-01)

Throughout his career, Paul has demonstrated a track record of driving business growth, improving operational efficiency, and delivering innovative solutions that address the evolving needs of clients.

Academic Background

Paul holds a Bachelor of Science in Business Administration from the University of Texas at Austin, with a focus on Marketing and Management.

Areas of Expertise

• Strategic business planning and execution

• Client relationship management and growth

• Product development and go-to-market strategy

• Operational optimization and process improvement

• Leadership and team development

• Data-driven decision making and analytics

Professional Impact

• Spearheaded the transformation of Axxis Software's go-to-market strategy, resulting in a 35% increase in new client acquisition and a 28% improvement in customer retention

• Led the development and successful launch of a groundbreaking software solution that disrupted the technology landscape, earning industry recognition and driving significant revenue growth for Zdaly

• Served as a key advisor to the CEO of Firm Guardian, LLC, providing strategic guidance that enabled the organization to navigate complex market challenges and emerge as a market leader

Conclusion

With his exceptional leadership skills, deep industry expertise, and proven track record of driving growth and innovation, Paul Cobb is poised to continue making a significant impact as a highly respected business executive. His versatile skillset and unwavering commitment to excellence position him as a valuable asset to any organization seeking to achieve sustainable success in a rapidly evolving business landscape.