Professional Summary

Professional Overview

Paul Cohen is an experienced media and advertising professional, currently serving as the Director of Publisher Growth at adMarketplace. With a strong background in media buying, partner management, and integrated marketing, he leverages his expertise to drive strategic initiatives that enhance publisher growth and maximize revenue opportunities.

Experience Summary

Current Role

As the Director of Publisher Growth at adMarketplace, Paul is responsible for overseeing the company's publisher partnerships and driving initiatives that support their growth and profitability. He works closely with a team of dedicated professionals to identify new revenue streams, optimize existing partnerships, and implement innovative strategies to expand adMarketplace's publisher network.

Career Progression

Prior to his current role, Paul held various positions at adMarketplace, including Senior Partner Manager and Partner Manager. In these roles, he demonstrated his ability to build and maintain strong relationships with publishers, negotiate favorable agreements, and implement effective marketing campaigns to drive revenue growth.

Before joining adMarketplace, Paul gained valuable experience in the media and advertising industry, working as an Integrated Media Buyer and Associate Media Buyer at Active International. In these roles, he honed his skills in media planning, campaign optimization, and client relationship management.

Academic Background

Paul holds a Bachelor of Arts degree from Adelphi University, where he specialized in Public Relations. During his time at Adelphi, he gained hands-on experience through a Public Relations internship at the Rockland Boulders, further developing his communication and event planning skills.

Areas of Expertise

• Media Buying and Planning

• Integrated Marketing Campaigns

• Publisher Relationship Management

• Revenue Growth Strategies

• Data Analysis and Optimization

• Team Leadership and Collaboration

Professional Impact

Throughout his career, Paul has consistently demonstrated his ability to drive positive results for his employers and clients. He has played a key role in developing and implementing successful marketing campaigns that have generated significant revenue growth for adMarketplace's publisher partners.

Conclusion

With his strong industry experience, strategic mindset, and proven track record of success, Paul Cohen is well-positioned to continue making a meaningful impact in the media and advertising landscape. As the Director of Publisher Growth at adMarketplace, he is committed to leveraging his expertise to help publishers maximize their revenue potential and achieve their business objectives.