Professional Summary

Professional Overview

Paul Das is a seasoned marketing and technology professional with over 25 years of experience assisting asset managers and hedge funds to raise and preserve assets under management (AuM) through innovative marketing automation solutions. As a marketing automation expert, he specializes in helping financial services firms effectively engage with their target audiences and drive business growth.

Experience Summary

Current Role

Paul currently serves as the Assisting Asset Managers and Hedge Funds to raise and preserve AuM with Marketing Automation at ProFundCom, a leading provider of marketing automation solutions for the financial services industry. In this role, he is responsible for developing and implementing strategic marketing campaigns that help clients optimize their digital marketing efforts and achieve their AuM targets.

Career Progression

Prior to his current role, Paul has held various leadership positions in the technology and financial services sectors. He founded emiddleware, a software development company, where he served as the CEO from 1998 to 2003. Additionally, he has held roles as a Project Director at CMG Logica, a Software Engineer at Network Managers, and a Developer at AIIL. Paul also serves as a Board Member and Founder at ClearView Financial Media Ltd, a leading provider of news and analysis for the asset management industry.

Academic Background

Paul holds a degree from a prestigious university, where he completed a comprehensive graduate training program at ICL from 1989 to 1993.

Areas of Expertise

• Marketing automation for the financial services industry

• Digital marketing strategy and campaign management

• Asset management and hedge fund marketing

• Financial technology (FinTech) solutions

• Business development and client relationship management

Professional Impact

Throughout his career, Paul has made significant contributions to the financial services industry. He has authored a book, "The Invisible Investor," which provides valuable insights into the world of asset management and investment strategies. Additionally, his expertise in marketing automation has helped numerous asset managers and hedge funds to effectively engage with their clients, leading to increased AuM and improved business performance.

Conclusion

With his extensive experience, deep industry knowledge, and proven track record of success, Paul Das is a highly sought-after marketing automation expert in the financial services sector. His commitment to driving innovation and delivering tangible results makes him a valuable asset to the organizations he serves.