PD

Paul Das

Professional Summary



Professional Overview



Paul Das is an experienced marketing automation professional with a focus on assisting asset managers and hedge funds to raise and preserve assets under management (AuM). As a key contributor at ProFundCom, he leverages his expertise in marketing automation to help clients optimize their lead generation, nurturing, and client retention strategies.

Experience Summary



Current Role


As an integral part of the ProFundCom team since 2003, Paul Das has been instrumental in helping asset managers and hedge funds leverage marketing automation to drive business growth. In his current role, he is responsible for designing and implementing tailored marketing automation strategies that enable clients to effectively raise and preserve AuM. Paul's deep understanding of the financial services industry and his proficiency in marketing automation have made him a trusted advisor to his clients.

Career Progression


Prior to his role at ProFundCom, Paul has held various technical and leadership positions, including founding his own software company, emiddleware, and serving as a Project Director at CMG Logica. He has also worked as a Software Engineer and Developer, honing his technical skills early in his career. Paul's diverse background and entrepreneurial experience have contributed to his well-rounded perspective and ability to provide strategic guidance to his clients.

Academic Background


Paul holds a degree from the University of Cambridge, where he developed a strong foundation in computer science and software development. His academic achievements, combined with his practical industry experience, have enabled him to become a well-rounded and highly capable marketing automation professional.

Areas of Expertise


  • Marketing automation strategy and implementation for asset managers and hedge funds

  • Lead generation and nurturing in the financial services industry

  • Client retention and loyalty programs

  • Data-driven decision-making and performance analytics

  • Innovative use of marketing technology to drive business growth


Professional Impact


Throughout his career, Paul has made significant contributions to the financial services industry. He has authored a book, "The Invisible Investor," which provides valuable insights into the use of marketing automation in the asset management sector. Additionally, he serves as a Board Member and Founder of ClearView Financial Media Ltd, where he helps shape the strategic direction of the company and its offerings.

Conclusion


With over two decades of experience in the technology and financial services sectors, Paul Das has established himself as a trusted advisor and marketing automation expert. His deep understanding of the asset management industry, combined with his technical expertise and entrepreneurial mindset, make him a valuable asset to his clients. Paul is dedicated to helping asset managers and hedge funds navigate the ever-evolving landscape of marketing and client engagement to drive sustainable growth and success.