Paul De Luna

Head of Innovation
New York, NY, United States

Professional Overview

Paul De Luna is an accomplished innovation leader with over a decade of experience driving creative and strategic initiatives across the luxury retail industry. As the Head of Innovation at Rebag, he leverages his diverse expertise in photography, filmmaking, and executive leadership to conceptualize and implement forward-thinking solutions that enhance the company's product offerings and customer experience.

Experience Summary

Current Role

Head of Innovation, Rebag (2021-02-28 to Present)

• Spearheads the development and implementation of innovative strategies and technologies to elevate Rebag's brand positioning and competitive advantage

• Collaborates cross-functionally with leadership teams to identify and address emerging industry trends and customer needs

• Oversees the ideation, prototyping, and rollout of novel product features and services that drive customer engagement and loyalty

• Leverages data-driven insights to inform decision-making and ensure the successful execution of innovation initiatives

Career Progression

Executive Creative Director, Rebag (2015-10-31 to Present)

• Provided creative direction and strategic guidance to shape Rebag's visual identity, marketing campaigns, and digital user experiences

• Led a team of designers, photographers, and videographers to produce compelling, on-brand content that resonated with the target audience

• Drove the development of Rebag's award-winning e-commerce platform and mobile applications

Founder, StudioPDL (2012-02-29 to Present)

• Established a successful photography and filmmaking studio, serving a diverse client base in the luxury, fashion, and lifestyle sectors

• Cultivated a reputation for delivering visually stunning, conceptually innovative content that elevated brand narratives

Photographer and Filmmaker, www.pauldeluna.com (2006-04-30 to Present)

• Showcased a versatile, artistic portfolio characterized by a unique aesthetic and a keen eye for detail

• Collaborated with leading fashion and lifestyle brands to create captivating imagery and video assets

Head of Photography, Rebag (2014-10-31 to 2017-02-28)

• Spearheaded the creation of a comprehensive visual library that authentically represented the Rebag brand and its product offerings

• Mentored and managed a team of photographers to ensure consistently high-quality imagery across all marketing channels

Academic Background

• Bachelor's Degree in English, San Diego State University (1989-1994)

Areas of Expertise

• Innovation strategy and implementation

• Creative direction and visual branding

• Photography and filmmaking

• Cross-functional collaboration and team leadership

• Data-driven decision-making and problem-solving

Professional Impact

• Recipient of multiple industry awards and recognition for Rebag's creative and digital initiatives

• Instrumental in driving Rebag's rapid growth and expansion, contributing to the company's emergence as a leading player in the luxury resale market

• Leveraged his unique blend of technical and strategic expertise to conceptualize and execute groundbreaking projects that have set new standards within the industry

Conclusion

With his extensive experience, creative vision, and proven track record of innovation, Paul De Luna is poised to continue driving transformative change at Rebag and positioning the company as a trailblazer in the luxury retail landscape.